Analytics Associate Director, GOC

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Associate Director who will:

• Design, build, and maintain cloud-based data solutions, data pipelines, and workflows that support media performance reporting, business intelligence, and data quality compliance.

• Collaborate with data engineers, developers, and UX designers throughout the design, development, and maintenance of client reporting solutions.

• Partner with Data Strategy and Analytics, Investment, Planning, and client stakeholders to define and document data architecture, reporting, and visualization requirements.

• Work with offshore teams on CI/CD pipelines to support reliable development and deployment processes.

• Migrate internal teams from legacy data platforms to new data solutions, ensuring data quality and providing ongoing support and maintenance.

• Onboard new client teams to cloud data solutions, providing guidance and support throughout implementation.

• Define quality assurance guidelines and automate existing QA processes to improve accuracy and operational efficiency.

• Act as a subject matter expert in data quality, business intelligence tools, and business rules, promoting consistent best practices across projects.

• Develop tools, processes, and best practices with support from the Director to improve workflows and deliver value to client teams.

• Build an understanding of the full campaign implementation lifecycle, including setup, launch, testing, reporting, and reconciliation.

• Create and manage project plans, priorities, deadlines, and deliverables, coordinating responsibilities across stakeholders.

• Lead status meetings and working sessions, proactively resolve project roadblocks, and report progress, risks, and dependencies to the Director.

• Stay informed about industry developments, including data privacy, third-party measurement, and consumer trends, contributing to perspectives and recommendations.

• Build collaborative relationships across functional teams, clearly communicating roles, responsibilities, and expectations.

Skills and Experience

• 4–5 years of experience in data governance processes within data warehousing, ETL, and business intelligence environments.

• Experience with the full development lifecycle of an application or reporting solution, from design through testing and deployment.

• Advanced knowledge of relational databases, SQL, and data warehouses, with experience in technologies such as MySQL, PostgreSQL, Redshift, or Snowflake.

• Advanced proficiency in at least one programming language, such as Python.

• Knowledge of cloud platforms such as Microsoft Azure, Google Cloud Platform, or AWS.

• Knowledge of data engineering platforms such as Databricks.

• Familiarity with business intelligence tools such as Tableau or Power BI.

• Familiarity with project and product management tools such as Jira, Confluence, Smartsheet, or Azure DevOps/VSTS.

• Experience with advertising campaign management, media buying, measurement, and analytics platforms, such as Google Campaign Manager, Sizmek, Flashtalking, Moat, DoubleVerify, IAS, MediaOcean, Media Tools, Nielsen, Comscore, social advertising platforms, Google Ads, Microsoft Advertising/Bing, Kenshoo, SA360, DV360, Google Analytics, or Adobe Analytics.

• Understanding of workflows across digital, search, social, and offline media, with experience handling diverse datasets, including paid and owned media data.

• Three years of experience in media, digital investment, analytics, or ad operations is preferred.

• A bachelor’s or advanced degree in Statistics, Economics, Business, Mathematics, Computer Science, or another scientific discipline is preferred.

• Strong attention to detail, with a focus on data accuracy and consistent delivery.

• Excellent verbal and written communication skills and the ability to collaborate across functional teams.

• Strong organizational and project management skills, including the ability to prioritize competing projects, manage multiple tasks, and meet deadlines.

• Confidence working with budgets and numerical data.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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