Analytics Engineer - Tag Manager
Summary
Royal Mail is hiring an Analytics Engineer in London to own tag management implementations (Google Tag Manager/Adobe Launch), data layer design, and analytics datasets that power digital products, experimentation, and AI-enabled insights. Day to day involves hands-on coding in JavaScript/HTML/CSS, data integration, and partnering with Product and Engineering.
In this role you will build and maintain the analytics data foundations that support digital products, customer journeys, experimentation and AI-enabled insights. You will work closely with Product, Analytics and Engineering to ensure high-quality, reliable data for analysis and decision-making, enabling data-driven improvements across digital experiences. You’ll own tag management implementations and underpin data layer design to support scalable analytics. This position offers hands-on coding, data engineering and collaboration to drive measurable digital insights at scale. The opportunity combines technical depth with business impact in a transforming, data-driven organization.
Pay / Benefits- Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
- Sick pay
- Dental insurance
- Health assessment every 2 years
- Benefits account on My Bundle+
- Wellbeing support 24/7 access
- Own the implementation and optimisation of Tag Management solutions across web and app platforms
- Develop and govern data layer specifications, SDRs and tracking documentation
- Integrate and model data from multiple sources to create robust analytics datasets
- Support customer journey analysis, experimentation and conversion optimisation initiatives
- Ensure analytics data quality through testing, validation and monitoring
- Leverage AI-enabled tools and techniques to improve analytics engineering processes
- Partner with technical and business stakeholders, translating requirements into effective data solutions
- Strong experience in Analytics Engineering, Data Engineering or Digital Analytics
- Hands-on expertise with Google Tag Manager (GTM), Adobe Launch or similar tag management platforms
- Strong understanding of digital analytics implementations, tagging and data layer design
- Technical coding skills in: JavaScript HTML CSS
- Exposure to React and/or React Native environments
- Experience integrating data from multiple sources and working within modern analytics ecosystems
- Ability to translate business requirements into technical specifications and explain technical concepts to non-technical stakeholders
- Strong attention to detail with a focus on building scalable, reliable solutions
- attention to detail
- strong communication
- collaboration
- Google Tag Manager (GTM)
- Adobe Launch
- data layer design