APAC Communications Manager

工作說明

Role Overview
ASUS is seeking an ambitious, hands-on, and strategic APAC Communications Manager to shape our regional brand presence. In this role, you will balance strategic leadership with tactical orchestration—driving regional brand narratives while working closely with local teams across 15+ markets to execute high-impact GTM campaigns.
This position is ideal for a proactive communications professional looking to step into a true regional management role. You will bridge high-level corporate goals with ground-level PR execution, serving as a key operational partner to regional leadership and country PR teams.

Key Responsibilities
1. Regional Strategy & Brand Narrative: Develop and own annual/quarterly APAC communications strategies, setting brand narratives, tone of voice, and campaign priorities aligned with regional business goals.
2. Product GTM & Cross-Market Alignment: Translate product positioning into actionable media and KOL briefing toolkits. Coordinate regional PR wave timing, guide local market adaptation, and key seeding initiatives.
3. Executive Support & Internal Comms: Support the General Manager and senior executives with speechwriting, media interview prep, and bylines, while leading internal communications to keep regional teams aligned.
4. SEO & Content Integration: Integrate SEO storytelling into long-form PR content to expand organic reach, enhance search visibility, and build sustained digital Share of Voice (SOV).
5. Brand Health & Media Tracking: Monitor regional media coverage, track APAC brand health metrics, and deliver concise performance reporting to demonstrate communications impact and ROI.

需求條件

1. Professional Experience: 5 to 8 years of PR, corporate communications, or digital PR experience, with a strong desire to expand into a regional APAC management role.
2. Hands-on & Proactive Mindset: A self-starter who balances strategic thinking with execution excellence—comfortable drafting content, coordinating logistics, and driving alignment across teams.
3. Cross-Market Agility: Ability to collaborate with and influence local PR teams across diverse market cultures without direct reporting authority.
4. Executive & Stakeholder Comms: Proven experience preparing executive briefs, messaging guidelines, and supporting leadership in media engagements.
5. Integrated Comms Capability: Familiarity with combining traditional media pitching with digital content, KOL strategies, and basic SEO principles.
6. Language & Communication: Professional fluency in written and spoken English is required.

Preferred Qualifications
1. Agency Track Record: Experience managing regional technology or consumer electronics accounts at a top-tier global PR or communications agency.
2. Tech Ecosystem Familiarity: Firsthand experience navigating global tech/OEM partner ecosystems (e.g., Intel, AMD, NVIDIA, Qualcomm, Microsoft) or leading consumer device brands.
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