App User Acquisition Manager

At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better.

Our mission is simple: put users first, cut the nonsense, and build a product that earns trust every step of the way.

We’re looking for an App User Acquisition Manager to drive high-performing acquisition campaigns, create engaging advertising strategies, and help us grow our customer base across the North American market.

What You’ll Do:

• Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
• Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Develop expertise in the North American entertainment market while collaborating with a diverse, cross-functional team.

What We’re Looking For:

• 3+ years of hands-on experience in app user acquisition.
• Solid experience with AppsFlyer or another MMP, including app user reporting.
• Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.
• Experience with GA4: event setup, custom reports, and troubleshooting.
• Excellent communication skills with the ability to work cross-functionally with various stakeholders.
• A proven track record of executing performance marketing strategies that drive revenue growth.
• Fluency in written and spoken English.
• The ability to adapt quickly and perform well in a fast-paced environment.

Nice To Have:

• Experience in the gambling or iGaming industry.
• Familiarity with data visualization tools like Tableau or Power BI.

What We Offer:

• Competitive salary and discretionary performance bonus.
• Premium private health insurance, including dental care.
• €50 monthly flexible benefits allowance.
• Up to 25 days of paid annual leave.
• Hybrid working, including 1 work-from-home day per week.
• Opportunity to grow and have a real impact in a fast-moving international company.
• A collaborative environment where ownership, ideas and new ways of doing things are encouraged.