Appointment Setter Performance Trainer - High Ticket Sales

*Part-Time Appointment Setter Trainer - High-Ticket Sales
*Remote | 20 Hours Per Week to start, Potential to go fulltime.

We’re looking for an experienced Appointment Setter Trainer to improve the performance of our appointment-setting team inside an established high-ticket education company.

We already have an Appointment Setting Manager responsible for running the department.

This role is different.
Your responsibility is to make our setters better at converting leads into qualified live sales conversations through call coaching, roleplays, training and performance development.

This is not a general sales coaching position.
We want someone who understands appointment setting at a high level and can listen to a call, quickly identify what is going wrong, and coach the setter on exactly how to improve it.

What You’ll Own
Setter Training
You’ll run structured training designed to improve:
qualification
call control
discovery
tonality
objection handling
booking ability
urgency
confidence
live HOT transfers
follow-up conversations
script and process adherence
Training should be practical and directly connected to the calls our team is having every day.

Call Reviews & Coaching
You’ll regularly review recorded setter calls and identify:
missed booking opportunities
missed HOT transfer opportunities
weak discovery
poor qualification
objection-handling mistakes
weak tonality or call control
unnecessary call drop-off
failure to follow the process
individual skill gaps
You’ll then turn those findings into specific coaching, drills and roleplays.

The goal is not simply to tell setters what they did wrong.
The goal is to change their behaviour and improve their numbers.

Roleplays & Skill Development
You’ll run regular individual and team roleplays around the situations setters encounter most often.
This includes:
difficult prospects
common objections
hesitant leads
partner objections
timing objections
transferring prospects to closers
recovering calls that are going off track
We want setters becoming better through deliberate practice, not just attending training calls.

HOT Transfer Performance
A major part of our process is transferring qualified prospects directly to our sales team when the opportunity is there.
You’ll help setters improve:
identifying when a lead is ready
positioning the transfer
creating urgency
transitioning naturally to the closer
overcoming resistance to speaking immediately
increasing qualified HOT transfers

Performance Improvement
You’ll work closely with our Appointment Setting Manager to identify the largest skill-related constraints inside the department.

You may focus on improving:
qualified live conversations per setter
booking percentage
HOT transfer percentage
call quality
objection handling
qualification quality
new setter ramp time
performance of struggling setters

We want someone who thinks in terms of:
What skill is limiting performance, and how do we fix it?

What You Will Not Own
Our Appointment Setting Manager remains responsible for running the department and hitting the overall department targets.
This role does not primarily own:
team scheduling
hiring and firing
payroll
daily department management
general administration
overall department accountability
Your lane is clear:
Training, coaching and setter skill development.

Who We’re Looking For:

We’re looking for someone with recent hands-on experience training appointment setters, SDRs or similar sales development teams.
Ideally, you have experience as one or more of the following:
high-performing appointment setter
appointment setter trainer
setter manager
SDR trainer
high-ticket sales trainer

For the setter trainer I want an A-player.

Must have:

3+ years appointment setting / SDR experience
1–2+ years training or coaching setters
Personally been a strong setter before
Experience coaching a team of at least 5+ setters
High-ticket sales experience preferred
Inbound paid lead experience preferred
HOT / live transfer experience is a big plus
Can prove they improved team performance with real numbers
Strong at call reviews, role plays, objection handling and coaching


Standards:
Very high standards
Direct communicator
Data driven
Great at spotting call issues fast
Proactive
Doesn’t need to be chased
Strong sales instincts
Good at coaching both weak and strong setters
Can work alongside as without trying to run the department


Experience with high-ticket coaching, consulting, education, info products or inbound sales is highly preferred.
Experience coaching a team of 5+ setters is also preferred.
You should understand that the goal is not simply to book calendars.
The goal is to create qualified sales conversations that convert into revenue.
You Should Be Excellent At
appointment setting
coaching
call review
roleplays
objection handling
qualification
tonality
call control
live transfers
diagnosing performance issues
giving direct feedback
developing underperformers
improving already-good setters

What Success Looks Like
Within your first few months, we should see:
stronger setter call quality
better objection handling
better qualification
more qualified bookings
more HOT transfers
fewer missed opportunities
better consistency across the team
faster improvement from struggling setters
faster ramp-up of new setters
higher qualified live conversations per setter

Most importantly:
Setter performance should measurably improve because of your coaching.

About Us
We are an established high-ticket e-commerce education company generating the majority of our leads through paid advertising.
We have operated for several years and generated eight figures in annual revenue.
We have dedicated teams across:
marketing
appointment setting
sales
coaching and fulfilment
operations
We are actively strengthening our management, sales and operating systems as we scale into our next stage of growth.

Hours
Approximately 20 hours per week. ($35-$40/hour + bonuses + Performance - Based Commission)
This is a part-time position.
You’ll need some overlap with our setter team’s working hours to conduct training, call reviews and live roleplays.

Compensation
Competitive compensation based on experience and track record.
We’re willing to pay well for someone who has genuinely trained high-performing appointment-setting teams and can demonstrate measurable results.

Location: Remote - United States, Australia

Skills required for this job:

• Call evaluation
• Employee training
• Sales coaching
• Sales training