Aptapace Innovative Technologies - Digital Marketing Executive
Posted Updated
Description
Summary:
The Digital Marketing Executive role at Resident360 (Aptapace Innovative Technologies Pvt. Ltd.) is a dynamic opportunity for a creative and data-driven professional to drive digital growth across multiple platforms. Reporting from our Kondapur, Hyderabad office, this position is central to enhancing brand visibility, generating high-quality leads, and executing performance-driven campaigns. The ideal candidate will bring hands-on experience in digital advertising, social media management, and content creation, while leveraging analytics to optimize results. This role offers a unique chance to contribute to innovative technology solutions in a fast-paced, results-oriented environment—whether as an intern or full-time employee.
Responsibilities:
- Plan, execute, and continuously optimize digital marketing campaigns across key channels.
- Manage and monitor Google Ads and Meta Ads (Facebook & Instagram Ads) to maximize traffic, lead generation, and conversion rates.
- Create, schedule, and manage engaging content across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
- Produce high-impact video content, reels, shorts, and promotional creatives tailored for digital campaigns.
- Track campaign performance using analytics tools and deliver actionable insights through regular reporting.
- Conduct keyword research and apply SEO best practices to improve website visibility and search engine rankings.
- Collaborate with designers and content creators to develop compelling, brand-aligned marketing assets.
- Stay ahead of industry trends, platform updates, and algorithm changes to maintain campaign relevance and effectiveness.
Requirements
Requirements:
- Proficiency in Performance Marketing, including campaign strategy and optimization.
- Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram Ads).
- Strong understanding of Social Media Marketing across Instagram, YouTube, Facebook, and LinkedIn.
- Expertise in Content Creation, including video editing and short-form content (reels, shorts).
- Knowledge of SEO Fundamentals, Google Analytics, and campaign performance tracking.
- Familiarity with essential Digital Marketing Tools for scheduling, analytics, and reporting.
- Excellent communication skills, creative thinking, and a self-motivated, results-driven approach.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Certifications in Google Ads, Meta Advertising, SEO, or Digital Marketing are highly advantageous.
- Prior internship or project experience in digital marketing is preferred.
Internship: ₹5,000 – ₹15,000 per month (based on performance and skills)
Full-Time: ₹3 LPA – ₹4 LPA