Area Business Manager

Principal Tasks & Responsibilities1. Sales & Target Achievement Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory. Ensure effective product promotion to generate Rx demand and secondary sales. Personally, book orders to maintain adequate stock levels and avoid stock-outs. 2. Doctor & Chemist Coverage Maintain a Doctor Call Average of 10+1 per day. Achieve Minimum 95% MCR (Monthly Call Report) coverage. Ensure a minimum of 5 chemist calls per day. Build strong professional relationships with key doctors, consultants, and retail chemists. 3. Market Development & Strategy Implementation Implement sales and marketing strategies designed by management. Identify potential markets and new customer opportunities within the territory. Expand doctor base and enhance prescription share. 4. Stockist & Distribution Management Manage relationships with Stockists and C&F agents to ensure seamless supply. Monitor product availability, stock movement, and expiry management. 5. Promotional Activities Organize and conduct symposiums, seminars, and doctors’ group meetings. Actively participate in Cycle Briefing Meets and other company meetings. Ensure effective use of promotional inputs and materials. 6. Reporting & Compliance Plan daily work schedules effectively and submit Daily Work Plans. Submit Daily Call Reports through the PHYZII reporting tool. Provide structured market feedback on company and competitor products to the Product Management Team. Submit expense statements within stipulated timelines. Ensure adherence to company policies and ethical promotion standards. 7. Accountability In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.Key Skills & CompetenciesFunctional / Technical: Scientific product detailing & effective objection handling Relationship building and influencing ability Territory planning & time management Sales execution and target orientation Market intelligence gathering and reporting Adaptability, ownership mindset & accountability Ability to work independently as well as collaborativelyBehavioural: Strong communication and impactful presentation skills