Area Business Manager - Retail Operations

Role Overview:

As an Area Business Manager (ABM) for our Retail division in Ahmedabad, you will serve as the primary driver of operational excellence and revenue growth across our regional store network. This role involves balancing high-level sales strategy with the granular execution of store operations, ensuring that every customer touchpoint reflects our commitment to vision care. You will lead a diverse team of store managers and retail staff, collaborating closely with regional leadership and supply chain partners to optimize inventory flow and service delivery. By translating complex data analytics into actionable sales tactics, you will directly influence the profitability of the region and elevate the overall customer experience in a competitive retail landscape.

Key Responsibilities:

- Drive revenue growth by implementing targeted sales strategies that capitalize on regional market trends and customer demographics in Gujarat.

- Oversee multi-store leadership, ensuring consistent adherence to operational standards, visual merchandising guidelines, and service protocols across all locations.

- Manage end-to-end KPI performance, including conversion rates, average transaction value, and footfall metrics, to ensure regional targets are consistently exceeded.

- Lead and mentor store teams through regular performance coaching, fostering a culture of high accountability and professional development.

- Coordinate with supply chain and logistics teams to maintain optimal inventory levels, reducing stockouts and ensuring the availability of premium products.

- Utilize data analytics to identify underperforming stores and implement corrective action plans that improve operational efficiency and profitability.

- Cultivate strong stakeholder relationships with internal departments and local partners to streamline business processes and resolve operational bottlenecks.

Required Skillset:

- Demonstrated ability to manage multi-store retail operations with a focus on scaling revenue and maintaining high-quality service standards.

- Strong analytical mindset, capable of interpreting complex sales data to formulate effective, long-term business strategies.

- Exceptional interpersonal skills, with the ability to lead, motivate, and influence diverse teams across multiple physical locations.

- Proven track record in stakeholder management, effectively bridging the gap between corporate strategy and ground-level execution.

- Proficiency in retail management systems and data visualization tools to track KPIs and report on business health.

- Excellent communication skills in English and Gujarati, enabling effective engagement with both internal teams and a diverse customer base.

- A Bachelor's degree in Business Administration, Retail Management, or a related field, complemented by 2 - 10 years of progressive experience in the retail sector.

- High adaptability to an on-site work environment, with a willingness to travel frequently across the Ahmedabad region to support store operations.