Area Director of Sales

Area Director of Sales – Senior Living, Las Vegas Market
Do you see opportunity where others see vacancies? Are you energized by mentoring teams, driving occupancy, and helping families feel confident in one of the most important decisions of their lives?
Western States Lodging & Management (WSLM) is seeking an Area Director of Sales – Senior Living to lead sales strategy, performance, and team development across our Nevada senior living communities. This is a high-impact leadership role for someone who blends strategic sales execution with hands-on coaching and relationship-driven leadership.
What’s in it for you- Compensation & Benefits

Competitive Pay - $95,000 - 105,000 annually.

The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.

401(k) with a dollar-for-dollar company match up to 4%
Hotel discounts at select Western States Lodging & Management properties

Eligible full-time associates are entitled to the following:

Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options

Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.

Personal Time Off (PTO) and Vacation benefits

What You’ll Do

Lead and execute sales strategy across an assigned cluster of senior living communities
Drive occupancy, prospect pipeline health, ready-wait list growth, and topline revenue
Coach, mentor, and develop community sales leaders and teams to exceed performance goals
Provide on-site sales leadership support, including fill-in coverage when needed
Analyze market trends, competitor positioning, and referral performance
Partner with Executive Directors and Operations leaders to align sales and community performance
Ensure consistent use of WSLM’s “Personal Touch” sales system and CRM best practices
Support pre-sales, community ramp-ups, redevelopments, and acquisitions
Build and maintain strong referral pipelines and community partnerships
Prepare and present sales, occupancy, and pipeline reports to senior leadership

What Success Looks Like

Communities maintain strong, well-documented CRM pipelines
Healthy referral source activity driving at least 20% of inquiries
Strong tour-to-close ratios and ready-wait list conversion
Occupancy and revenue targets consistently met or exceeded
Sales associates show measurable skill growth, confidence, and performance improvement

What Makes You Sucessful

Bachelor’s degree in Business or related field (or equivalent experience)
5+ years of B2C sales experience (senior living, hospitality, real estate, or similar preferred)
3+ years of sales leadership experience preferred
Strong relationship-building and communication skills
CRM proficiency and strong data-driven decision-making skills
Proficiency in Microsoft Office
Valid driver’s license and ability to travel locally/regionally

Why Join Western States Lodging & Management?
Western States Lodging & Management is a leading property management company with a diverse portfolio that includes nationally recognized hotel brands such as Hilton, Marriott, and IHG, Legacy Senior Living communities, and Nxt multifamily apartment communities throughout the western United States.
Our mission is simple: Serving You Like Family. That commitment extends beyond our guests and residents—it defines how we treat our associates and business partners. We believe that great people build great communities, which is why we invest in our team through meaningful work, ongoing professional development, and opportunities for long-term career growth. At Western States Lodging & Management, we encourage every team member to serve as an Ambassador of our values, a trusted Consultant who brings knowledge and solutions, a Collaborator who builds strong relationships through teamwork, and a Coach who is passionate and empowers others to learn, grow, and succeed.
Whether you're launching your career or bringing years of experience, you'll find a workplace where your contributions are valued, your ideas are welcomed, and your potential is supported every step of the way.
Apply today and discover why thousands of associates have chosen Western States as the place to build a meaningful career.