Area Director of Travel Industry Sales

Job Overview\: Develop and implement successful marketing and sales solicitation activities to secure new business from specified market segments. Maintain existing business clientele relationships, ensuring maximum profitability for the hotel and quality service for our guests.

Essential Job Functions\:

• Grow market share of the business travel accounts through external and internal sales efforts with the purpose of securing business for the hotel in order to ensure that predetermined revenue expectations are met or exceeded.
• Develop and nurture relationships with Travel Managers, Travel Agents and Hotel Chain National Sales Representatives
• Grow market share for the luxury consortia’s and maximize all sales efforts to increase customer base for these preferred accounts.
• Research demand generators in the local market. Utilize Hotelligence and STR reports to identify and secure opportunity accounts as well as to monitor the conditions of the market.
• Effectively balance all of the core direct sales disciplines\: prospecting, solicitation, rate quoting, contracting, outside sales calls, site inspections, client entertainment, outside presentations, marketing to in-house guests, networking,
• Attend industry events and trade shows.
• Track account volume production and discuss status with the top customers on a monthly basis.
• Develop and follow Strategic Plans and Actions that support the goal of growing existing accounts, moving market share from the competition, and identifying and securing new accounts.
• Report market segment status and tactics to the Strategy Team on a weekly/monthly basis.
• Respond promptly to guest requests in a friendly manner. Follow up to ensure guest satisfaction.
• Communicate effectively with operational departments. Facilitate special events for existing and prospective accounts.
• Prepare a month end recap report for the revenue team.