Area Manager - Sales & Distribution - Stationery Industry

Company: India's Largest Stationery Company

Role: Area Manager - Stationery

Business Development / Sales:

Experience in handling large area and sales & BD in the stationery industry is a must.

Location: Bihar or other states (should be open for PAN India).

About The Opportunity:

We operate in the field-sales driven sales & distribution sector, delivering products and services across India through direct retail, distributor, and channel-partner networks. This on-site role focuses on territory growth, execution excellence, and market-share expansion through structured route-to-market strategies.

Role & Responsibilities:

- Own a defined sales territory: drive revenue growth, achieve monthly/quarterly targets, and expand market share through disciplined field execution.

- Build and manage distributor and channel partner relationships: onboard, train, and enable partners to execute promotions, merchandising, and sales plans.

- Convert key accounts and high-potential retail outlets through targeted selling, product demonstrations, and promotional execution.

- Use CRM to track leads, pipeline, and sales activities; prepare accurate sales forecasts and report weekly performance against KPIs.

- Implement trade activation plans: merchandising, pricing, and in-store visibility to improve sell-through and reduce stock-outs.

- Monitor competitor activity and market trends; provide actionable insights to marketing and regional leadership to refine go-to-market strategy.

Skills & Qualifications:

- Bachelors degree or Masters in any discipline.

- Minimum 3-10+ years of proven experience in territory or field sales within India.

- Strong track record in distributor/channel management and key account acquisition.

- Proficiency with CRM platforms and sales reporting (experience with Salesforce preferred).

- Ability to travel extensively within the assigned territory; valid driving license.

- Results-driven approach with demonstrated ability to meet or exceed sales targets.

Preferred:

- Experience in the stationery industry.

- Experience in FMCG, consumer durables, pharma, or retail distribution.

- MBA or advanced qualification in sales/marketing.

- Experience managing P&L or larger regional sales responsibilities.

Benefits & Culture Highlights:

- Competitive base salary plus uncapped performance incentives and travel allowances.

- Field-focused training, clear career progression to regional/area leadership roles.

- High-autonomy, target-driven culture with supportive regional sales leadership.

This Area Sales Manager role is ideal for high-energy field sales professionals who thrive on territory ownership, building strong channel partnerships, and delivering measurable revenue growth across India.