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Tata Consumer Products Limited

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Area Sales Executive - Gurgaon

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Description

Designation
Area Sales Executive - Gurgaon


Function
Emerging Channels
Location
Gurugram
Reporting To
Senior Area Sales Manager - Institutional Sales (North)

Job Description

What are the Key Deliverables in this role?

  • Drive Primary & Secondary Sales in the territory in line with the business objectives of the company
    • Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory
    • Secondary sales (Retail Distribution) - Increase number of outlets, maintain high service level, drive visibility of assigned categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
  • Prepare market execution plan (day-wise MJP) & submit weekly reports
  • Provide ground-level inputs for promotions, local activations & demand forecasting exercise
  • Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Regional Sales Manager about the territory
  • Timely review/ communication with DBs to maintain timely supplies. Real-time follow-ups with DBs for stock conversion, delivery
  • Co-ordination with Finance team for pricing issues, accounts settlement, claims management. Build and maintain strong relationships with decision-makers at stand-alone modern trade outlets.

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See also

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