What are the Key Deliverables in this role?

Financial Outcomes

• Deliver annual plan for the region through market & DB level planning and execution
• Secondary sales in growth markets/ channels through availability & activation: tourist hotspots, education hubs, At-work.
• Design Trade marketing calendar for the region. Effectively implement, Monitor & evaluate the programs and activities to measure effectiveness & recommendation of improvements.
• In-store Visibility – Implementation of warm & chilled display in-store to improve share of shelf as per guidelines from HO.
• Develop & implement initiatives to improve availability of packs of strategic importance and ensure visibility as per local market requirement in alignment with Brand guidelines.
• New Product Drives: Business delivery of new launches ensuring primary across DBs. Drive secondary & distribution targets through chilled sampling & effective execution of POSM elements in store.
• Festival Activation: Design regional activation calendar for festivals & other occasions. Detail out plans in alignment with brand guidelines, align stakeholders, coordinate with vendor and execute the plan.

Customer Service

• Effectively partner with Sales team to ensure key channel servicing & premium products placement and ensuring brand awareness at POS through activation.
• Lead National programs along with ZSH for the region to achieve the desired goals
• Vendor management end to end for respective regions.

Internal Processes

• Effective collaboration with brand team, procurement team & commercial team to align activities well in advance and take necessary approvals and ensure smooth execution of jobs.
• Effectively engage & motivate sales team TSEs, Distributor salesmen to achieve business objectives and coach them to drive availability and visibility in store as per planogram

Innovation and Learning

• Benchmark industry best practices & competition to innovate & improve processes & on ground activation.