Area Sales Manager - B2G/B2B/Institutional Sales - Electrical Industry

About the Role:

We are looking for an experienced Sales Manager to drive business through B2G (Government Sales) and B2B (Corporate/Institutional Sales) channels. The candidate should have strong experience in government tenders, PSU sales, institutional clients, and business development within the electrical industry.

Key Responsibilities:

- Develop business opportunities with government departments, PSUs, private companies, institutional clients, and infrastructure projects.

- Identify and participate in government tenders, e-procurement opportunities, and institutional sales opportunities.

- Manage tender documentation, technical and commercial bids, pricing, and timely submissions.

- Build relationships with government officials, contractors, consultants, builders, EPC companies, and corporate clients.

- Drive sales of electrical products, including wires and cables, motors, pumps, transformers, switchgear, and other electrical equipment.

- Coordinate with internal teams for quotations, product specifications, compliance, order processing, and execution.

- Follow up on purchase orders, project deliveries, collections, and payment realization.

- Achieve sales targets and develop a strong pipeline of government and private-sector business.

Required Skills & Qualifications:

- Bachelor's degree in Engineering, Business Administration, or a related field.

- 10+ years of experience in B2G, B2B, Government, PSU, or Institutional Sales.

- Experience in Electricals, Wires & Cables, Lighting, or Switchgear is preferred.

- Hands-on knowledge of government tendering, e-procurement portals, and bid management.

- Experience handling corporate clients, EPC contractors, consultants, and infrastructure projects.

- Strong business development, negotiation, relationship management, and sales closure skills.