Area Sales Manager - East
o Sales & Revenue Management
• Achieve zonal revenue targets across product
categories and territories.
• Forecast and track zone-wise sales performance
on a monthly/quarterly basis.
• Implement strategies to improve market
penetration and drive growth.
o Dealer & Channel Management
• Identify, onboard, and nurture high-potential
dealers and channel partners.
• Monitor dealer performance and ensure
adherence to brand and business standards.
• Resolve dealer issues promptly and strengthen
channel relationships.
o Business Development
• Identify white spaces and new business
opportunities within the zone.
• Launch new products or categories with a
go-to-market strategy.
• Build competitive intelligence and adapt
strategies accordingly.
o Team Leadership
• Lead, motivate, and develop a team of Area
Sales Managers and Sales Executives.
• Set clear goals, review performance, and
support training initiatives.
• Foster a high-performance culture focused on
results and accountability.
o Reporting & Insights
• Provide regular performance updates, market
insights, and competitor analysis to senior leadership.
• Ensure the adoption of CRM tools and
data-driven decision-making across the sales team.