Area Sales Manager - FMCG

Job Description:

- Meet S&D targets by effective implementation of area sales & development plans.

- Plan and achieve distribution expansion as per budget plans.

- Stocks and logistics planning for the area.

- Ensure distributor claims are settled in time by proper scrutiny and on field verification.

- Ensure retention of agreed ROI for the distributors.

- Implement sales strategy to achieve targets through analysis of Nielsen & internal data of various markets.

- Develop distribution strategy in line with changing channel mix.

- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Zonal Sales Manager.

- Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.

- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.

- Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.

- Execute merchandising strategy by channels / by category and ensure shelf share greater than market for Tier 1 SKUs.

- Ensure targeted productivity norms for channels and by category are met.