Area Sales Manager : FMCG , Retail

Position: Area Sales Manager Role Overview:

The Area Sales Manager – MBO Sales is responsible for driving sales growth across the assigned territory by expanding the dealer network, managing relationships with Multi-Brand Outlets (MBOs), and leading the sales team to achieve business targets. The role involves executing sales strategies, training field teams, and ensuring effective market coverage.

Key Roles & Responsibilities:

· Manage and drive sales through Multi-Brand Outlets (MBOs) in the assigned area.

· Expand and nurture the dealer and MBO network through effective onboarding, engagement, and performance management.

· Drive sales to meet or exceed targets across all districts within the assigned area.

· Work closely with the sales team and Senior Area Sales Managers to align execution with business goals.

· Act as a Training Sales Manager by providing regular coaching, product training, and field guidance to the sales team.

· Build and maintain strong relationships with existing and potential clients, ensuring high levels of satisfaction and quick resolution of customer queries.

· Ensure proper product availability, visibility, and merchandising across MBO stores.

· Execute marketing plans, sales strategies, and corporate programs effectively across the territory.

· Monitor secondary sales, stock movement, and market trends to improve sell-through.

· Ensure timely collection of payments and maintain control over outstanding dues.

· Prepare and submit daily, weekly, and monthly sales reports, and actively participate in all scheduled review meetings with accurate data and performance insights.

Key Skills & Competencies:

· Strong knowledge of MBO sales operations and dealer management.

· Excellent communication, negotiation, and relationship-building skills.

· Proven ability to lead, train, and motivate sales teams.

· Strong analytical and reporting skills.

· Willingness to travel extensively within the assigned territory.

Experience & Qualifications:

· 7–8 years of experience in MBO sales, with at least 3 years as ASM.

· Experience in Apparel / Textile industry mandatory.