Area Sales Manager - General Trade - FMCG

Role Overview:

To drive sales, distribution, and visibility in General Trade across the assigned territory by effectively managing distributors, sales representatives, and retail execution to achieve business objectives.

Key Responsibilities:

1. Sales Achievement:

- Deliver monthly/quarterly/annual sales, revenue, and distribution targets.

- Expand numeric and weighted distribution across outlets.

2. Team & Distributor Management:

- Handle, coach, and motivate TSE's, TSO's & ASE's, and distributor teams.

- Ensure distributor ROI, claim settlement, and inventory hygiene.

3. Market Execution:

- Implement visibility & initiatives as per company guidelines.

- Drive new outlet addition and range selling to strengthen market penetration.

- Monitor competitor activities and market dynamics, sharing insights with the RSM.

4. Process & Compliance:

- Ensure adherence to company policies, pricing, and trade schemes.

- Drive adoption of sales reporting systems, trackers, and compliance processes.

Key Performance Indicators (KPIs):

- Achievement of sales & revenue targets.

- Outlet coverage expansion & range selling.

- Sales team productivity.

- Distributor health metrics (ROI, claim settlement, stock hygiene).

- Visibility and execution scores.

Skills & Competencies:

- Strong leadership & team management skills.

- Excellent communication, negotiation & relationship-building ability.

- Analytical mindset with problem-solving skills.

- High customer & market orientation.

- Proficiency in MS Office and sales reporting tools.

Requirements:

- MBA Full Time.

- Stable profile.

- General Trade / Channel sales profile.

- Only 2 job changes.