Area Sales Manager - General Trade - FMCG/Foods

Area Sales Manager (General Trade) - FMCG Foods

Experience: 5-10 Years

Work Mode: Work from Office

About the Role:

We are looking for a dynamic and result-oriented Area Sales Manager (General Trade) to drive business growth across assigned territories. The ideal candidate should have a strong background in the FMCG Foods industry, with hands-on experience in General Trade sales, distributor management, and team handling. Candidates from the confectionery segment will be preferred.

Key Responsibilities:

- Drive sales growth and achieve primary and secondary sales targets within the assigned territory.

- Develop and execute territory-wise sales plans to maximize market penetration and revenue.

- Appoint, manage, and strengthen the distributor network to ensure seamless product availability.

- Lead, mentor, and motivate the sales team to deliver high performance.

- Increase numeric and weighted distribution across General Trade outlets.

- Build strong relationships with distributors, wholesalers, retailers, and key trade partners.

- Monitor sales performance, market trends, competitor activities, and recommend corrective actions.

- Ensure effective execution of trade schemes, promotions, and merchandising initiatives.

- Maintain optimal stock levels and minimize stock-outs across the distribution network.

- Review sales performance through regular market visits and business reviews.

- Coordinate with cross-functional teams including Marketing, Supply Chain, and Finance to ensure smooth business operations.

- Prepare sales reports, forecasts, and market intelligence for management review.

Desired Candidate Profile:

- Minimum 5 years of experience in General Trade Sales within the FMCG Foods industry.

- Experience in the confectionery category will be highly preferred.

- Strong knowledge of distributor management, channel development, and territory planning.

- Proven track record of consistently achieving sales targets.

- Experience in handling frontline sales teams.

- Excellent negotiation, communication, and stakeholder management skills.

- Proficient in MS Excel and sales reporting tools.

- Willingness to travel extensively within the assigned territory.

Preferred Background:

- Candidates currently working with leading FMCG Foods, Snacks, Confectionery, Bakery, Biscuits, Beverages, or Packaged Foods companies will be given preference.

If you are passionate about driving sales, building high-performing distribution networks, and growing brands in the General Trade channel, we'd love to hear from you.