Area Sales Manager Howrah, Hooghly, Medinipur | Only Candidates with Ceiling

Area Sales Manager Howrah, Hooghly, Medinipur | Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply Company: Khaitan India Limited Job Location: India Employment Type: Full-time Experience Required: 14 - 16 years Company: Khaitan India Ltd. Location: Howrah / Hooghly / Medinipur (Base: Howrah / Serampore / Kharagpur) Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting Experience Required: 14 to 16 Years Employment Type: Full-time Role Overview Khaitan India Ltd. is seeking a high-performing, seasoned Area Sales Manager (ASM) to take charge of market expansion, revenue growth, and channel management across the high-potential belt of Howrah, Hooghly, and East/West Medinipur. Mandatory Requirement: This position is strictly open to sales leaders with 1416 years of core experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines. The incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters. Key Responsibilities Target & Revenue Achievement: Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting. Distribution Footprint Expansion: Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.). Secondary Sales & Beat Governance: Enforce strict Permanent Journey Plans (PJP) and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover. Commercial Hygiene & Credit Control: Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI.Trade Engagement & Visibility: Execute aggressive trade schemes, seasonal booking offers, retail display branding, and local electrician/retailer meets to dominate counter space. Depot & Logistics Coordination: Coordinate closely with the central depot and logistics teams to forecast SKU-level demand accurately and ensure uninterrupted product supply. Market Insights: Track competitor pricing, margin changes, dealer schemes, and emerging market trends across local electrical and hardware belts, providing real-time intelligence to leadership. Candidate Profile Core Category Background: 1416 years of core channel sales experience strictly in Ceiling Fans, Home Appliances, or LED Lighting. Applications from outside these domains will not be considered. Territory Mastery: Strong, active trade relationships with electrical, lighting, and appliance distributors/dealers across Howrah, Hooghly, and Medinipur. Commercial Expertise: Solid understanding of dealer margins, trade scheme ROI, working capital management, and credit governance. People Management: Proven ability to supervise, mentor, and extract peak performance from on-ground sales officers and field reps. Language Proficiency: Fluency in Bengali is essential; good working proficiency in Hindi and English is required. Education: Bachelors degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred. .