Area Sales Manager - Large Format

Position Summary: Manages the daily activities of assigned employees to ensure timely and effective sales, deliveries, and service to all assigned accounts.

Major Duties and Responsibilities:

1. Strives to achieve monthly volume sales quotas and market share in assigned district by developing a well trained, highly motivated sales force to reach monthly/annual sales objectives.
2. Trains, directs, counsels and assists assigned employees to ensure effectiveness in sales, marketing and merchandising efforts. Evaluates progress of assigned employees and makes recommendations for improvements in distribution and sales methods.
3. Manages ASRs loading of trucks with proper product/package to minimize load return.
4. Maintains and strives to improve customer relations and service by completing all required Trade Call Frequency calls and immediately addressing customer service issues and sales opportunities.
5. Follows and enforces Anheuser Busch equity agreement and other supplier contract Code Date policies.
6. Follows and enforces corporate Sales and Merchandising Standards guidelines to ensure the merchandising of all corporate products including restocking to avoid out-of-stock, making minor legal space adjustments, building displays, installing, placing and providing P.O.S. and pricing product as allowed by retailers.
7. Provides effective communication with all Sales personnel to ensure closure of sales, maintaining good customer relations and a decisive competitive edge in order to maximize sales goals.
8. Ensures efficient route sequencing.
9. Develops a schedule and ensures execution of regular trade and night call activity in assigned accounts.
10. Participates in special events: e.g., Rodeo, Ethnic events, Brewery events, etc.
11. Other duties as assigned.