Area Sales Manager

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Job Description

Area Sales ManagerWe are looking for an experienced and result-driven Area Sales Manager to lead Area sales across the assigned territory. The role is responsible for driving business growth, strengthening distribution, leading a high-performing sales team, and ensuring excellent execution across retail markets.
The ideal candidate should have a strong background in FMCG, OTC, Consumer Healthcare, or Personal Care, along with proven experience in territory management and team leadership.

Key Responsibilities

Business & Sales Management

• Drive primary and secondary sales to achieve business objectives.
• Develop and execute territory business plans and sales strategies.
• Forecast monthly and quarterly sales and monitor business performance.
• Analyse market trends, competition, and identify growth opportunities.
• Resolve customer complaints and ensure superior customer service.
• Coordinate with Marketing, Supply Chain, Finance, HR, and other support functions to ensure seamless business operations.

Distribution & Infrastructure Management

• Develop and strengthen distributor networks across the territory.
• Ensure optimum stock availability and efficient inventory management.
• Monitor distributor performance, collections, and billing processes.
• Manage CFA operations to ensure smooth supply chain execution.

Team Leadership & Capability Building

• Lead, coach, mentor, and develop Territory Sales Officers (TSOs), Territory Sales Incharges (TSIs), and Sales Officers (SOs).
• Conduct regular joint field visits to improve selling effectiveness and market execution.
• Drive product detailing, merchandising, visibility, and promotional excellence.
• Support recruitment, onboarding, and capability development of sales team members.
• Ensure timely reporting and adherence to company processes.

Candidate Profile

Qualification

• Graduate (MBA/PGDBM preferred)

Experience

• 6–10 years of sales experience in FMCG, OTC, Consumer Healthcare, or Personal Care.
• Proven experience in managing distributors, retail channels, and field sales teams.
• Strong understanding of primary & secondary sales, distribution management, and territory planning.
• Experience in leading large sales teams and delivering business growth.

Key Skills

• Territory & Area Sales Management
• Distributor & Channel Management
• Business Planning & Sales Forecasting
• People Leadership & Team Development
• Retail Execution & Merchandising
• Negotiation & Influencing Skills
• Problem Solving & Decision Making
• Stakeholder Management
• Market Intelligence & Competitive Analysis
• Customer Relationship Management