Area Sales Manager

# Area Sales Manager ## Company Overview Euler Motors, established in 2018, is a leading OEM specializing in electric vehicles (EVs) for commercial industries. The company focuses on delivering high-quality, technologically advanced electric vehicles that incorporate cutting-edge engineering and innovation. Euler Motors aims to create intelligent, data-driven vehicles that not only serve as transportation modes but also function as sophisticated systems capable of collecting, processing, and analyzing real-time data to optimize performance and operational efficiency. The organization operates within the automotive, electric mobility, and commercial vehicle sectors, fostering a culture of innovation and growth. ## Job Summary The **Area Sales Manager** will be responsible for leading and expanding the business within a designated geographic area, specifically in Delhi + NCR. This role involves driving sales growth, developing dealer and channel networks, expanding market presence, and managing key customer relationships. The ideal candidate will possess a strong understanding of the electric vehicle ecosystem, particularly in passenger and commercial EVs, and will play a pivotal role in establishing Euler Motors' footprint in the region. The position requires entrepreneurial drive, strategic thinking, and leadership to achieve business targets and foster sustainable growth. ## Responsibilities - **Own the overall business performance and sales targets** for the assigned area, developing and executing strategic plans to meet volume and revenue goals. - **Identify high-potential markets, cities, clusters, and customer segments** for expansion, including new market launches and emerging opportunities in last-mile delivery, e-commerce, logistics, FMCG, and cargo applications. - **Drive retail, institutional, fleet sales, and customer acquisition** efforts, ensuring consistent growth and market penetration. - **Build, appoint, and manage the dealer/distributor network** at the area level, ensuring dealer productivity, inventory management, and profitability. - **Develop and implement strategies** to improve dealer coverage, penetration, and ecosystem relationships with fleet operators, financiers, and institutional clients. - **Lead new market launches** and expansion initiatives, establishing relationships with large fleet owners, logistics companies, and institutional customers. - **Build and lead the sales and business development team**, setting targets, tracking performance, coaching team members, and ensuring effective ground-level execution. - **Manage area-level revenue, volume, contribution, and profitability**, tracking key business metrics and preparing forecasts and performance reviews. - **Collaborate with cross-functional teams** including regional, product, marketing, service, finance, and operations to ensure seamless execution and customer satisfaction. - **Engage with key stakeholders** such as dealers, channel partners, fleet owners, government agencies, and ecosystem partners to foster strong relationships and business growth. ## Qualifications - 5 to 15 years of experience in **sales/business development**, preferably within **automotive, commercial vehicles, electric vehicles, or 3-wheelers**. - Proven experience managing **area-level or regional sales operations**. - Strong background in **dealer/channel development and management**. - Demonstrated ability to handle **sales targets and team management**. - In-depth understanding of the **local market, commercial vehicle ecosystem, and customer dynamics**. - Experience in **passenger vehicle EVs** is a significant advantage. - Excellent **business acumen**, with proficiency in working with **numbers, targets, and P&L metrics**. - Highly **entrepreneurial, hands-on, and adaptable** to a fast-paced growth environment. - Strong **negotiation, communication, stakeholder management, and leadership skills**. - Educational qualifications: **Bachelor’s degree** in Business, Engineering, or related fields; **MBA** is preferred. ## Preferred Skills - Experience working with **government and regulatory bodies** related to EV policies. - Knowledge of **financing options and NBFC partnerships**. - Familiarity with **data analytics and vehicle telematics**. - Ability to **innovate and adapt strategies** based on market trends. - Multilingual skills relevant to the Delhi + NCR region. ## Experience - Minimum of **5 years** and up to **15 years** of relevant experience in **sales, business development, or operations** within the automotive or EV industry. - Experience managing **regional or area sales teams** and dealer networks. ## Environment - The role is based in **Delhi + NCR**, with a mix of **office and fieldwork**. - The position involves **frequent travel** within the region to meet clients, dealers, and stakeholders. - The work environment is **fast-paced and entrepreneurial**, requiring adaptability and proactive engagement with the market. ## Salary - **Not specified**; competitive salary package commensurate with experience and performance. ## GrowthOpportunities - Potential to advance into **regional leadership roles** or **national sales management**. - Opportunities to lead strategic initiatives in **market expansion** and **product portfolio development**. - Career growth within a rapidly expanding EV organization committed to innovation and sustainability. ## Benefits - **Not specified**; typically includes performance incentives, health insurance, and other standard corporate benefits, subject to company policies.