Area Sales Manager - Staples

Job Summary:

The Area Sales Manager (ASM) is responsible for overseeing the sales operations within a designated geographical area for staple products such as atta, spices, and pulses. The ASM will lead a team of sales representatives, develop and implement sales strategies, manage key accounts, and ensure the achievement of sales targets and business growth.

Key Responsibilities:

1. Sales Strategy and Planning:

- Develop and implement sales strategies to achieve business objectives.

- Plan and execute sales campaigns and promotional activities.

- Monitor market trends and competitor activities to adjust strategies accordingly.

2. Team Management:

- Recruit, train, and manage a team of sales representatives.

- Set sales targets and performance metrics for the team.

- Conduct regular performance reviews and provide coaching and development opportunities.

3. Customer Relationship Management:

- Build and maintain strong relationships with key customers, distributors, and retailers.

- Address customer queries and complaints promptly to ensure high levels of customer satisfaction.

- Conduct regular visits to key accounts and potential customers.

4. Sales Operations:

- Oversee daily sales operations within the assigned area.

- Appointment of new Distributor and implementation of DMS.

- Ensure efficient distribution and availability of products in the market.

- Monitor and manage inventory levels to prevent stockouts and overstock situations.

5. Reporting and Analysis:

- Prepare and present regular sales reports, forecasts, and performance analysis.

- Analyse sales data to identify trends and opportunities for improvement.

- Provide insights and recommendations to senior management.

6. Compliance and Documentation:

- Ensure compliance with company policies and industry regulations.

- Maintain accurate records of sales activities, customer interactions, and market conditions.

- Prepare necessary documentation for sales operations and reporting.

7. Qualifications:

- Education: Bachelor's degree, MBA will be an added advantage.

- Experience: Minimum of 5 - 7 years of sales experience, preferably in the FMCG sector with a focus on staples like atta, spices, and pulses.

8. Skills:

- Strong leadership and team management skills.

- Excellent communication and interpersonal skills.

- Analytical and problem-solving abilities.

- Proficiency in MS Office, Excel, PowerPoint and sales management software.

- Ability to work under pressure and meet deadlines.

Language:

- South Indian regional language, English, and Hindi.

Working Conditions:

- Frequent travel within the designated area.

- Ability to work flexible hours, including weekends and holidays if required.