Area Sales Officer

We are looking for a dynamic and result-oriented Area Sales Officer to drive sales and market development for our TMT steel products in Guwahati and the assigned territory.

The incumbent will be responsible for managing the dealer/distributor network, generating secondary sales, developing new business opportunities, managing collections, and strengthening relationships with contractors, builders, fabricators, engineers, and other key market influencers.

Key ResponsibilitiesSales & Target Achievement

• Achieve assigned monthly, quarterly, and annual sales targets.

• Develop and execute territory-wise sales plans for TMT products.

• Drive primary and secondary sales through dealers, distributors, and retailers.

• Ensure effective market coverage and product availability across the assigned territory.

• Identify new business opportunities and develop untapped markets.

Dealer & Distributor Management

• Appoint and develop new dealers, distributors, stockists, and retailers.

• Maintain strong relationships with existing channel partners.

• Monitor dealer-wise sales, inventory, secondary movement, and outstanding payments.

• Communicate company schemes, pricing, promotions, and commercial policies to channel partners.

• Ensure adequate product stock at the dealer/retailer level.

Market Development

• Conduct regular market visits across Guwahati and assigned areas.

• Develop relationships with builders, contractors, fabricators, engineers, architects, and project consultants.

• Generate enquiries and convert potential customers into business.

• Identify upcoming residential, commercial, and infrastructure projects.

• Increase brand visibility and product penetration in the assigned territory.

Competitor & Market Intelligence

• Monitor competitor pricing, schemes, dealer margins, product movement, and market activities.

• Gather information on competitor brands and their distribution networks.

• Provide regular market intelligence and actionable feedback to management.

• Track changes in demand, market pricing, and customer preferences.

Collections & Credit Control

• Ensure timely collection of outstanding payments from dealers/customers.

• Monitor dealer credit limits and payment schedules.

• Coordinate with the finance/accounts team on outstanding and credit-related issues.

• Ensure adherence to company credit and commercial policies.

Customer Relationship Management

• Maintain strong relationships with key dealers, customers, contractors, and influencers.

• Address customer complaints and coordinate with relevant internal teams for resolution.

• Provide appropriate product information and support to customers.

• Ensure repeat business and long-term customer relationships.

Candidate Requirements

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

• 2–5 years of experience in TMT steel, cement, construction materials, or other building-material industries.

• Candidates with an established dealer/distributor network in Guwahati/Assam will be preferred.

• Strong understanding of the local steel/building-material market.

• Excellent communication, negotiation, and relationship-management skills.

• Strong sales and target orientation.

• Willingness to travel extensively within the assigned territory.

• Good knowledge of MS Excel and basic sales reporting/MIS.

• Knowledge of Assamese/Hindi/English will be an advantage.

• Two-wheeler and valid driving licence preferred.