Asia Brand Sponsorship & Event Marketing Deputy Manager

【工作內容】
1. 策略贊助與夥伴關係開拓

• 主動開發與評估：針對亞洲市場，主動識別、評估並執行具備高投資報酬率（ROI）的策略性贊助與合作計畫（涵蓋大型賽事、頂尖運動員、KOL 及異業合作），全面提升 Garmin 品牌的市佔率與知名度。
• 商務談判與合約落實：負責贊助條件的商務談判，爭取最大化的品牌權益；並主導合約簽署與後續合作關係維護，確保雙方切實履行權益。

2. 線下活動極致執行

• 全方位活動主導：負責亞洲區大型實體賽事、新品發表會、草根社群活動的整體規劃與現場執行（Event Activation），將現場人流有效轉化為品牌黏著度與實質銷量。
• 活動代理商管理：憑藉豐富的線下實務經驗，精準對接並高效管理外部公關與活動公司，嚴格控管工程進度、視覺品質與預算執行，確保活動高水準呈現。

3. 線上線下整合行銷

• O2O 整合操作 : 與社群、廣告團隊緊密協作，將線下實體活動與贊助資源（如賽事現場、運動員影響力）延伸至線上社群，操作創新的 Promotional Programs，極大化全漏斗（Full-Funnel）行銷效益。

【Job Responsibilities】
1. Sponsorship & Strategic Partnerships

• Proactive Development & Evaluation：Identify, evaluate, and execute high-ROI strategic sponsorship and partnership initiatives (including major events, elite athletes, KOLs, and cross-industry collaborations) within the Asian market to enhance Garmin's brand awareness and market share.
• Negotiation & Agreement Execution：Lead commercial negotiations for sponsorship terms to maximize brand benefits; drive contract signing and manage ongoing partnerships to ensure both parties fulfill their commitments.

2. Offline Event Management & Activation

• End-to-End Event Ownership：Oversee the strategic planning and on-site execution (Event Activation) of major offline tournaments, product launches, and grassroots community events in the Asia region, effectively converting event traffic into brand loyalty and sales.
• Agency Management：Leverage extensive offline execution experience to effectively manage external PR and event agencies, ensuring strict control over timelines, visual quality, and budget execution for high-caliber deliverables.

3. O2O Integrated Marketing

• O2O Activation & Promotional Programs：Collaborate closely with social media and advertising teams to amplify offline events and sponsorship assets (e.g., event venues, athlete influence) into online campaigns, driving innovative promotional programs to maximize full-funnel marketing efficiency.

【職缺要求】
1. 工作經驗與背景

• 年資要求：具備至少 5 年以上行銷、贊助操作或活動企劃相關工作經驗。
• 代理商經驗（加分項）：優先考量具備活動公關公司（Event Agency）或賽事籌辦公司背景，且熟悉線下硬體搭建、流程控管與緊急應變者。

2. 核心技能

• 線下實作專家： 具備大型實體活動或跨國專案的 Full-lifecycle 執行經驗，能獨立處理現場突發狀況。
• 商務談判力：具備深厚的商務談判經驗，能與賽事主辦方、經紀公司或跨國合作夥伴進行高效的權益爭取。
• 語言能力：具備流暢的英文商務溝通與談判能力，需頻繁與亞洲各區域團隊及國際合作夥伴對接。

3. 工作特質

• 敏捷高效、反應極快：面對瞬息萬變的活動現場或商務談判，能展現極高的應變能力與決策速度，具備強大抗壓性。
• 高策略敏銳度：具備「將品牌概念轉化為具體實體體驗」的實作與落地能力。

【Job Requirements】
1. Experience & Background

• Years of Experience：Minimum of 5 years of experience in marketing, sponsorship operations, or event planning.
• Agency Background (Preferred)：Prior experience with event/PR agencies or sports event organizers is highly preferred, especially with strong knowledge of offline hardware setup, process control, and crisis management.

2. Core Skills

• Offline Expert：Proven full-lifecycle experience in executing large-scale offline events or cross-border projects; capable of managing on-site emergencies independently.
• Strong Negotiation Skills：Solid commercial negotiation experience with event organizers, talent agencies, or international partners to maximize rights and benefits.
• Language Proficiency：Fluent in professional English for business communication and negotiations; required to align frequently with regional teams and international partners across Asia.

3. Personal Attributes

• Agile & Fast-paced：Demonstrates exceptional adaptability and swift decision-making in fast-paced event environments or dynamic negotiations; highly resilient under pressure.
• Strategic & Action-Oriented：Strong ability to translate abstract brand concepts into tangible physical experiences ("Bring awareness to reality").