Asia Marketing Communications Manager

【JOB MISSION】
An experienced and vision-driven Marketing Communication Manager (Asia Region) to lead end-to-end product line marketing strategies and drive business growth across key Asian markets. In this role, you will be responsible for translating regional business objectives into 360° integrated marketing campaigns for assigned product categories while acting as a strategic bridge (dotted-line alignment) to empower and support local market teams.
Possess a deep understanding of the sports, consumer electronics, or premium lifestyle sectors, exhibits strong strategic independence, and thrives in a dynamic, fast-paced environment.

【JOB DESCRIPTION】
1. Product Line Strategy & 360° Campaign Leadership
▶ Formulate and execute integrated, 360° marketing communications strategies for core product categories across Asia, encompassing launch campaigns, sustaining plans, PR, digital/social, influencer engagement, and experiential activations.
▶ Champion brand DNA and elevate product positioning to resonate with diverse consumer segments within the outdoor, sports, and lifestyle communities.
▶ Drive creative excellence and high-level execution details across all campaign touchpoints to ensure consistency, content quality, and visual precision.
2. Regional & Local Market Alignment (Dotted-Line Supervision)
▶ Serve as a regional strategic partner to local market teams (e.g., Southeast Asia, East Asia), providing guidance, campaign toolkits, and strategic direction to drive localized execution.
▶ Identify cross-market synergies, local consumer insights, and emerging market trends to tailor regional strategies for local relevance and maximum penetration.
▶ Facilitate seamless cross-border communication to ensure local market initiatives align with regional business priorities and brand guidelines.
3. Cross-Functional Collaboration & Performance Tracking
▶ Partner closely with Product Managers, Regional Sales Strategist, PR, Digital, and Creative teams to ensure end-to-end alignment from product go-to-market (GTM).
▶ Establish clear campaign objectives and KPIs; analyze campaign effectiveness, consumer metrics, and ROI to continuously optimize future marketing initiatives.

【REQUIREMENT】
1. Experience & Expertise
▶ 8+ years of proven marketing communications experience in sports, consumer electronics (CE), premium lifestyle, or related industries. Prior experience in regional or multi-market roles within multinational companies is highly preferred.
▶ Solid track record of managing full-lifecycle 360° integrated marketing campaigns, from strategic planning and agency management to execution and post-campaign evaluation.
▶ Strong strategic acumen with the ability to turn complex market data and consumer insights into actionable, high-impact marketing strategies independently.
2. Competencies & Soft Skills
▶ Agility & Adaptability: Thrives in dynamic environments, comfortable with ambiguity, and able to pivot strategies flexibly based on business needs and market shifts.
▶ Cross-Cultural Communication: Exceptional stakeholder management and interpersonal skills, with a track record of influencing and collaborating with cross-functional and cross-border teams.
▶ Detail-Oriented & High Standards: Strong aesthetic judgment and insistence on execution quality, content finesse, and brand consistency.
3. Language & Technical Skills
▶ Fluent in English and Mandarin (written and spoken) is required for cross-market collaboration and executive reporting.
▶ Passion for outdoor activities, sports, fitness technology, or premium active lifestyle is a strong plus.