【ASICS】鞋類商品企劃專員 / Product Merchandising Specialist (Core Performance Sport, CPS)

1. 商品結構與通路策略

• 針對不同銷售渠道，制定中長期商品策略。

2. OTB採購 & 庫存控管

• 制定 OTB 採購規劃，透過選品、商品組合配置、分級策略及上市時程管理，達成銷售、毛利、獲利及庫存管理目標。

3. 數據分析與需求預測、市場洞察、展示會規劃執行以及商品培訓

• 定期追蹤 Sell-in / Sell-out，收集市場動態，及時提出銷售優化方案。
• 展示會與商品培訓：籌備經銷商展示會，並負責商品相關教育訓練。

4. 跨部門合作與上市執行

• 與 Marketing、VM、業務單位及 Logistic團隊緊密合作，控管到貨、陳列呈現與上市排程。

1. Assortment & Channel Strategy

• Build long-term product and clear assortment strategies to fulfill different channels' needs.

2. OTB & Inventory Management

• Formulate and provide OTB plans to achieve sales, gross margin, operating income (OI) and inventory targets through effective merchandise selection, segmentation, and launch timing.

3. Sales Analysis & forecast, Commercial Insights, Tradeshow Operations & Product Training

• Analyze sell-in and sell-out performance, consolidate consumer and distributor insights, and provide actionable recommendations to drive sales performance.
• Coordinate and manage WS tradeshow, and conduct product training for sales teams and distributors.

4. Cross-Functional Execution

• Collaborate with Marketing, VM, Sales (Wholesale, Retail, and EC), and Logistics to ensure effective product presentation and successful launch execution across all channels.