ASO Manager

Responsibilities:

• Keyword research and competitor analysis.
• Optimise titles, descriptions, and metadata.
• Create keyword-rich content for app listings.
• Work on PPC campaigns (Apple Search Ads, Google App Campaigns).
• Track metrics: downloads, conversion rates, and retention.
• Understand ranking algorithms and store compliance policies.
• Stay updated with app store guidelines.
• Collaborate with devs, designers and marketers.

Requirements:

• Experience in ASO tools (App Tweak, Sensor Tower, Mobile Action).
• SEO knowledge for app stores.
• Know about app analytics (Firebase, App Annie).
• Strong content writing and communication.
• Experience with data analysis with actionable insights and ad campaign optimisation.