Asr

Aesthetic Sales Representative (ASR) – Job Description

Position Overview

The Aesthetic Sales Representative (ASR) is responsible for supporting the adoption, utilization, and commercial success of advanced aesthetic medical technologies across an assigned territory. This role focuses on laser, light-based, and radiofrequency (RF) platforms used in facial, body, skin, hair-removal, and women’s wellness treatments.

The ASR combines consultative sales, clinical education, product demonstrations, and ongoing account support to help physicians and aesthetic practices implement technologies effectively and achieve sustainable clinical and commercial outcomes. This individual works directly with physicians, practice owners, medical directors, and clinical staff to explain approved treatment applications, deliver hands-on education, address product questions, and identify opportunities to improve equipment utilization and procedure volume.

Working closely with clinical education, service, marketing, and regional commercial leadership, the ASR supports customers throughout the equipment adoption lifecycle, from initial evaluations and staff training through post-installation follow-up, account retention, and revenue growth. The ideal candidate combines strong communication skills, clinical or technical aptitude, commercial awareness, and a commitment to responsible product education and customer success.

Key Responsibilities

Territory Sales & Revenue Growth

• Develop and execute territory plans to achieve assigned revenue, pipeline, equipment utilization, and account development targets.
• Identify, qualify, and advance opportunities with aesthetic practices, medical spas, physician offices, and other relevant healthcare providers.
• Build relationships with physicians, practice owners, medical directors, and clinical staff to understand their treatment goals and business priorities.
• Support the sales process through prospecting, needs assessments, product demonstrations, clinical evaluations, and proposal follow-up.
• Communicate the clinical and commercial value of aesthetic technologies using approved product information and relevant practice economics.
• Identify opportunities to expand revenue through additional equipment placements, complementary technologies, consumables, and increased utilization of installed systems.
• Maintain an organized pipeline and ensure each qualified opportunity has a clear next step, an assigned owner, and a documented follow-up plan.
• Monitor territory performance and work with regional leadership to address gaps in sales, adoption, or account engagement.
• Develop long-term customer relationships that support repeat business, referrals, and sustainable territory growth.

Clinical Education & Procedure Training

• Deliver in-practice education and hands-on training for physicians and clinical staff on approved aesthetic technologies and treatment applications.
• Educate customers on appropriate device operation, treatment protocols, patient selection, contraindications, safety considerations, and expected outcomes within approved labeling and training standards.
• Demonstrate procedures and confirm that participants understand the required steps and can perform them independently when appropriate to the training program.
• Coordinate with clinical educators and applications specialists to support more complex training requirements and clinical evaluations.
• Help practices integrate new technologies into their treatment offerings through structured onboarding, staff education, and implementation support.
• Assess training effectiveness and identify knowledge gaps that may affect safe treatment delivery, confidence, or equipment utilization.
• Maintain accurate training records, certification completion documentation, and follow-up action items where applicable.
• Provide refresher education and additional support to reinforce consistent use of approved treatment protocols.
• Reduce onboarding time and improve staff readiness through organized training plans and practical follow-up.

Installed Account Utilization & Procedure Growth

• Monitor the adoption and utilization of installed systems to identify accounts that are underusing their equipment or not realizing its full potential.
• Conduct structured account reviews to understand barriers to procedure adoption, including staff readiness, workflow challenges, patient awareness, and treatment mix.
• Develop account-specific 90-day utilization plans that establish practical treatment, education, and approved marketing objectives.
• Work with practice leaders and clinical staff to identify opportunities to increase procedure volume across facial, body, skin, hair-removal, and women’s wellness applications.
• Support the implementation of appropriate treatment protocols and staff workflows that encourage consistent device use.
• Coordinate with marketing to provide approved educational and promotional resources that help practices communicate available treatments to patients.
• Follow up on utilization plans to review progress, identify obstacles, and recommend appropriate next steps.
• Identify opportunities for additional training, product adoption, consumable usage, and complementary technology placements.
• Document account progress and communicate risks to retention or adoption to the appropriate internal teams.

Product Demonstrations & Clinical Evaluations

• Conduct product demonstrations and in-practice education that clearly communicate approved device capabilities and treatment applications.
• Tailor demonstrations to the needs, experience levels, and clinical interests of physicians and practice staff.
• Explain relevant clinical benefits, operational considerations, and potential business applications without making unsupported claims.
• Coordinate with sales representatives and regional leadership to support qualified opportunities and clinical evaluations.
• Help customers understand the training, implementation, and ongoing support required to integrate a new technology successfully.
• Document customer questions, evaluation outcomes, follow-up cases, and next steps in the CRM system.
• Maintain demonstration equipment and materials in accordance with company procedures.
• Gather feedback from clinicians following demonstrations and evaluations to improve future education and customer engagement.

Clinical & Technical Account Support

• Serve as a knowledgeable point of contact for routine clinical, procedural, and product-related questions from customers.
• Resolve questions on first contact whenever possible, using approved resources and established protocols.
• Recognize when issues require additional clinical, technical, service, or regulatory expertise and escalate them through the appropriate channels.
• Track open customer issues through resolution and document outcomes, actions taken, and relevant follow-up.
• Coordinate with technical service and applications teams to address device concerns that may affect treatment delivery or customer confidence.
• Communicate clearly with customers during escalations and set appropriate expectations regarding next steps and resolution timelines.
• Identify recurring questions or support issues and share insights with clinical education, service, and product teams.
• Report product complaints, potential safety concerns, and other reportable issues according to established company procedures.
• Protect the customer experience by maintaining responsive communication and ensuring concerns receive appropriate attention.

Customer Relationship Management & Retention

• Establish trusted relationships with physicians, practice managers, clinical staff, and other key stakeholders.
• Maintain regular account contact through scheduled visits, training sessions, utilization reviews, and follow-up communications.
• Understand each practice’s clinical objectives, operational challenges, and business priorities to provide relevant support.
• Identify early signs of low utilization, staff turnover, dissatisfaction, or reduced engagement that may threaten retention.
• Develop account action plans in partnership with regional leadership and cross-functional teams to address risks.
• Encourage customer advocacy and appropriate referral relationships by supporting positive experiences and responsible technology adoption.
• Communicate customer feedback and evolving needs to relevant internal stakeholders.
• Maintain professional, responsive, and consistent follow-through across all customer interactions.

CRM, Reporting & Performance Management

• Maintain accurate CRM records covering customer interactions, training activities, product demonstrations, pipeline opportunities, account utilization, and follow-up actions.
• Track sales opportunities and support regular pipeline reviews with regional commercial leadership.
• Document training completion, account action plans, utilization initiatives, and outstanding customer issues.
• Monitor assigned performance measures, including revenue, equipment adoption, procedure growth, customer retention, and training effectiveness.
• Provide timely reports on territory performance, account risks, competitive activity, and market trends.
• Use account data and customer feedback to prioritize activities and identify opportunities for improvement.
• Ensure each trained or supported account has a documented next step and clear ownership of follow-up.
• Maintain accurate records of customer commitments and ensure agreed-upon actions are completed.

Market Intelligence & Cross-Functional Collaboration

• Capture field insights regarding procedure demand, treatment preferences, customer objections, competitive alternatives, and product feedback.
• Share relevant market observations with regional leadership, clinical education, marketing, and product teams.
• Partner with marketing to ensure customer education and product messaging remain accurate, relevant, and aligned with approved claims.
• Collaborate with clinical education to identify training needs and improve educational resources.
• Work with service and technical support to resolve recurring issues and improve the customer experience.
• Coordinate with sales colleagues to support opportunities requiring additional commercial or clinical resources.
• Contribute to the development of improved training processes, account utilization programs, and customer support practices.
• Participate in team meetings, product training, and professional development activities to maintain current product knowledge.

Compliance & Professional Standards

• Conduct all sales, education, and customer support activities in accordance with applicable laws, regulations, company policies, and medical-device requirements.
• Communicate indications, contraindications, product capabilities, and expected outcomes accurately and within approved labeling and claims.
• Deliver training and demonstrations only within authorized competencies and established company protocols.
• Use approved clinical, technical, and promotional materials when discussing products and procedures.
• Avoid guarantees of clinical outcomes or unsupported comparisons with competing technologies.
• Protect confidential customer, patient, and company information.
• Complete required compliance, product, and clinical education training.
• Maintain professional conduct in clinical settings and follow facility-specific access, safety, and infection prevention requirements.
• Escalate product complaints, safety concerns, and other reportable issues through established procedures.

Qualifications

Required Qualifications

• Demonstrated experience in capital medical device sales, aesthetic technology sales, clinical applications, or a closely related healthcare environment, with measurable sales, adoption, or account development results.
• Working knowledge of laser, light-based, or radiofrequency aesthetic technologies, or the ability to develop product expertise through structured training.
• Ability to explain approved indications, contraindications, treatment protocols, safety considerations, and expected outcomes accurately.
• Experience teaching, training, or educating adult learners in a clinical, technical, or professional setting.
• Ability to assess training effectiveness and confirm that users understand appropriate procedures and device operation within the scope of their training.
• Strong customer relationship management, communication, presentation, and problem-solving skills.
• Experience managing multiple accounts, documenting activities, and following through on assigned actions.
• Familiarity with CRM systems, pipeline tracking, and performance reporting.
• Ability to communicate technical information clearly to physicians, practice owners, and clinical staff.
• Valid driver’s license and willingness to travel regularly throughout the assigned territory.
• Comfort working in clinical environments, including procedure rooms, and responding professionally to physicians and staff in time-sensitive situations.

Preferred Qualifications

• Experience supporting aesthetic medical devices or energy-based technologies used in facial, body, skin, hair-removal, or women’s wellness treatments.
• Previous experience in clinical applications, medical device training, field sales, or practice development.
• Experience supporting product demonstrations, clinical evaluations, equipment installations, and post-installation onboarding.
• Familiarity with aesthetic practice operations, procedure economics, patient demand, and consumable utilization.
• Experience developing account-level utilization plans or initiatives to increase treatment adoption.
• Established relationships with physicians, dermatologists, plastic surgeons, medical spas, or other aesthetic healthcare providers.
• Familiarity with medical-device compliance requirements and approved clinical education practices.
• Experience coordinating with sales, clinical education, marketing, and technical service teams.