(Ass) Brand Manager

As the (Ass) Brand Manager role, you will be responsible in the planning, implementation & evaluation of the approved brand marketing strategies and activities.
Foster close collaboration with various stakeholders, including global & local Marketing teams, Sales teams, trade marketing team and external agencies, to accomplish brand and company objectives.

(Roles & Responsibilities)

Identify potential growth opportunities and market trends to develop brand strategies and action plans

• Oversee product portfolio management and preparation for new product launches.
• Define the positioning of both existing and new products, outlining target audiences, promotional strategies, and key messaging.
• Execute annual campaigns and monitor brand performance consistently, utilizing available market data to make timely adjustments to the brand communication and media strategy for maximum impact.
• Manage creative & media agencies to develop brand communication and implementation plans by combining analytical and creative insights
• Lead consumer insight tracking and analyze in-market data to identify market trend and the best practice for continuous improvement aiming at expanding the member & user base from all possible touch points

Collaborating with different departments to develop and execute brand strategies

• Conduct regular meetings to promote cooperation and information sharing across departments, ensuring effective implementation of brand strategies.
• Integrate horizontally with sales and brand communication to ensure consistency and effective delivery of brand messages across all areas.
• Develop and implement marketing plans, including deep-dive consumer insights, lead agency to develop campaigns, co-ordinate with sales and trade marketing team to delivery business results

Take responsibility of brand P&L management

• Achieve sales and financial objectives through close monitoring, forecast management, and A&P budget control
• Align marketing KPIs with both regional and local team to monitor and evaluate the progress of brand growth, adjusting strategies and execution plans in a timely manner
• Analysis of product forecasts/relevant financials and reporting on product sales