Assistant Brand Communication & PR Manager

Serendipity Arts Foundation is looking for a dynamic communications professional to enhance the Foundation's visibility, reputation, and public engagement through impactful storytelling, strategic media relations, and integrated communication campaigns. The role demands a strong understanding of the arts, culture, media, or events ecosystem and the ability to translate creative initiatives into compelling public narratives.

The candidate will have responsibilities across the following functions:

Brand Communication and Storytelling:

• Develop and execute communication strategies aligned with SAF's brand vision.
• Craft compelling narratives, press releases, feature stories, newsletters, and institutional communication.
• Ensure consistency in messaging and brand positioning across all initiatives.

Public Relations and Media Management:

• Build and manage relationships with journalists, editors, media houses, influencers, and cultural stakeholders.
• Lead media outreach, press conferences, interviews, and coverage opportunities.
• Manage media kits, spokesperson briefs, and crisis communication support.

Campaigns and Stakeholder Engagement:

• Support communication campaigns for festivals, exhibitions, performances, publications, grants, and public programmes.
• Collaborate with artists, curators, partners, sponsors, agencies, and internal teams to drive communication objectives.
• Coordinate communication requirements for strategic partnerships and institutional collaborations.

Analytics and Reporting:

• Monitor media coverage, campaign performance, audience engagement, and brand visibility.
• Generate actionable insights through communication and media analytics.
• Track communication KPIs and prepare management reports.

Requirements:

• 7-10 years of experience in Brand Communications, PR, Media Relations, Corporate Communications, or Integrated Marketing.
• Mandatory experience in Arts and Culture, Festivals, Events, Media, Entertainment, Museums, Creative Industries, or Performing Arts.
• Strong media network and proven success in managing communication campaigns.
• Excellent writing, presentation, stakeholder management, and relationship-building skills.
• Proficiency in PowerPoint, Canva, Google Analytics, media monitoring, and communication reporting tools.