Assistant Brand Manager (ABM) – Influencer Marketing

# Assistant Brand Manager (ABM) – Influencer Marketing ## Job Summary The Assistant Brand Manager – Influencer Marketing will drive influencer-led brand building and consumer engagement. This role involves developing influencer strategies, managing creator partnerships, executing campaigns, and ensuring influencer activities align with the brand's overall marketing objectives. ## Responsibilities - Develop and execute influencer marketing strategies aligned with brand objectives and campaign calendars. - Identify, evaluate, and onboard relevant influencers and content creators across Instagram, YouTube, and other relevant platforms. - Build and maintain strong relationships with influencers, talent managers, and influencer agencies. - Plan and execute end-to-end influencer campaigns, including briefing, negotiation, content execution, and reporting. - Collaborate with creative, social media, performance marketing, and brand teams to develop compelling influencer briefs and content directions. - Ensure influencer content is on-brand, platform-appropriate, and delivered within timelines. - Negotiate commercials, deliverables, and campaign terms with influencers and agencies. - Track campaign performance using metrics such as reach, engagement, views, click-through rate (CTR), conversions, and return on investment (ROI). - Analyze campaign data and provide actionable insights to improve future influencer campaigns. - Maintain an updated database of influencers, commercials, performance metrics, and campaign history. - Identify emerging creators, trends, formats, and platforms relevant to the target audience. - Support the development of always-on creator programs, product seeding, and gifting initiatives. - Coordinate product dispatches, content approvals, contracts, and payments with relevant internal teams. - Monitor competitor influencer activity and identify opportunities for the brand. - Ensure campaigns comply with brand guidelines and applicable influencer disclosure requirements. ## Qualifications - 2–5 years of experience in Influencer Marketing, Brand Marketing, Digital Marketing, or Social Media. - Experience working with direct-to-consumer (D2C), consumer, beauty, lifestyle, fashion, or personal-care brands preferred. - Strong understanding of the influencer/creator ecosystem and social media platforms. - Good understanding of influencer campaign metrics and performance analysis. - Strong communication, negotiation, and relationship-management skills. - Ability to manage multiple campaigns and stakeholders simultaneously. - Strong creative thinking with an understanding of what makes content engaging and shareable. - Good commercial understanding and ability to work within campaign budgets. - Proficiency in Excel/Google Sheets and presentation tools. ## Preferred Skills - Expertise in influencer marketing and creator management. - Campaign management and brand marketing experience. - Negotiation skills and agency management. - Content strategy development. - Performance tracking and relationship management. ## Experience - 4-6 years of relevant experience in marketing, specifically in influencer marketing or brand marketing roles. ## Environment - Location: Mumbai - Employment Type: Full-time - Department: Marketing / Brand