Assistant Brand Manager

As an Assistant Brand Manager at Asia Pacific Breweries Singapore, you will play a pivotal role in executing brand strategies and marketing initiatives that resonate with our consumers. Collaborating closely with cross-functional teams and external partners, you will ensure consistent brand messaging and effective communication across all channels.

Job Description:

1. Brand Strategy and Execution

• Develop Integrated Marketing Plans: Craft comprehensive marketing program plans detailing objectives, target audiences, key messages, metrics, schedules, and budget tracking to align with long-term brand goals.
• Market Intelligence Gathering: Collect and analyze market data on customer needs, industry trends, and competitor strategies to inform and adjust brand tactics effectively.
• Stakeholder Communication: Communicate brand strategies and updates to principals and internal departments, developing supportive marketing materials and securing necessary buy-in.
• Agency Collaboration: Coordinate with external partners and agencies to ensure cohesive execution of ongoing campaigns.

2. Campaign Management and Reporting

• Campaign Management: Direct and execute marketing, advertising, and public relations campaigns to drive brand growth (BGS scores, market share performance) and enhance brand image.
• Budget Management: Plan and oversee the brand’s budget, ensuring all advertising, promotions, and sponsorships are within approved expenditures.
• Performance Evaluation: Track and assess the effectiveness of promotions, campaigns and overall brand health through quantitative and qualitative analyses, adjusting strategies as needed.
• Operational Problem-Solving: Identify operational challenges, conduct studies, evaluate alternatives, and implement effective solutions to enhance brand performance.

3. Creative Design and Administrative Support

• Creative Design: Support marketing team with ad-hoc creative requirements including adaptation of advertising creatives, websites, packaging, promotions, and trade point-of-sale materials, to maintain brand consistency.
• Data Processing & Reporting: Efficiently handle data processing tasks, generate reports, and execute other operational functions as required.

Job Requirements:
1. Degree in Marketing, Business or a related field. May have postgraduate education or training.

2. At least 5 - 6 years’ experience in marketing and brand management with exposure to all elements in the marketing mix. Proven experience in applying high-level analysis to accurately assess and execute business situations. Previous exposure to mass communication preferred.

3. Adaptability: Ability to adjust to changing market dynamics and organizational needs, ensuring flexibility in strategy and execution.

4. Proactivity: Initiative to identify opportunities and challenges ahead of time, taking action without being prompted.

5. Collaboration: Strong team player who values diverse perspectives and works effectively across departments and with external partners.

6. Integrity: Maintains honesty and transparency in all dealings, building trust with colleagues and stakeholders.

7. Resilience: Ability to remain composed and effective under pressure, navigating challenges with a positive attitude.

8. Curiosity: A continuous desire to learn and understand new trends, technologies, and consumer behaviors to inform brand strategies