Assistant Brand Manager

# Assistant Manager – Brand Marketing ## Company Overview Not specified ## Job Summary We are seeking an **Assistant Manager – Brand Marketing** to support the development and execution of the brand’s marketing strategy. This role involves working across various aspects of brand building, campaigns, consumer insights, content, and cross-functional execution to enhance brand awareness and drive business growth. ## Responsibilities - Support the development and execution of **brand marketing strategies** and campaigns in alignment with business objectives. - Plan and execute **360° marketing campaigns** across digital, social, influencer, retail, and other relevant channels. - Collaborate closely with creative, content, media, social, and external agency partners to deliver effective campaigns. - Develop a strong understanding of **consumer behavior**, market trends, and competitor activity. - Contribute to **brand positioning**, communication, messaging, and overall brand identity. - Utilize consumer and campaign insights to identify opportunities for brand growth. - Track campaign performance and prepare reports with **actionable insights**. - Collaborate with sales, product, e-commerce, and other internal teams for seamless execution. - Support brand launches, activations, partnerships, and other initiatives. - Ensure consistency of brand communication across all consumer touchpoints. ## Qualifications - **2–4 years of experience** in Brand Marketing, preferably within a consumer-facing business. - Experience in **D2C (Direct-to-Consumer)**, FMCG (Fast-Moving Consumer Goods), consumer brands, or high-growth businesses is preferred. - Strong understanding of brand building, consumer marketing, and campaign execution. - Excellent **communication, project management, and stakeholder management skills**. - Ability to work with creative teams and translate business objectives into compelling consumer communication. - Strong **analytical mindset** with the ability to interpret marketing and consumer data. - Ability to thrive in a **fast-paced, dynamic environment** with multiple priorities. ## Preferred Skills - Candidates with experience in D2C brands or emerging consumer brands that have been scaled under larger traditional FMCG organizations are preferred, as they bring exposure to both high-growth environments and structured brand-building practices. ## Experience 2–4 years of experience in **Brand Marketing**, particularly within D2C or FMCG sectors. ## Environment The work location is **Thane**, and the role may involve a blend of in-office and remote work settings, depending on company policies. ## Salary Not specified ## Growth Opportunities Not specified ## Benefits Not specified