Assistant Brand Manager (USA)

Position Overview

At Dare Foods, a leading CPG company based in Canada, a marketing career presents a distinctive opportunity for you to shape strategies and assume the role of a general manager for your brands. As the Assistant Brand Manager, you will work with an experienced and passionate team of marketers and Agency partners to drive the business forward via first-class brand-building, consumer-centric innovation, and integrated business planning. As a developing marketer, you will lead the thinking and execution of specific elements of the marketing mix and the portfolio’s priority projects. You will also assist the Category Marketing Manager in short and long-term brand planning. You are developing a strong marketing skill set and can effectively lead cross-functional teams to help bring winning new products, packaging innovations, and consumer programs to market.

In this role specifically, you’ll have the opportunity to be part of a large strategic focus for the company: growing our US brands. You’ll gain valuable experience developing strategies grounded in U.S. consumer insights, retailer realities, and the unique dynamics of the market.
A curious mind and hungry, can-do attitude will be vital.

Responsibilities:

Marketing strategy

Recommending brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies

Marketing execution

Leading agencies and internal stakeholders to develop and execute integrated marketing programs, including consumer promotions, digital media campaigns, partnership programs, package design initiatives, and other marketing activities.

Business management

Monitoring brand, category, consumer, and competitive performance to identify opportunities and risks, translating findings into actionable recommendations
Supporting the development of annual brand plans, forecasts, business reviews, and growth initiatives through analysis and insight generation
Preparing brand performance updates, retailer-specific analyses, post-launch reviews, and presentations for internal stakeholders
Managing the annual marketing budget, including purchase orders, invoice processing, reconciliation, and ensuring spending aligns with approved plans
Tracking the performance of marketing programs and innovation launches, measuring effectiveness and identifying optimization opportunities
Supporting commercialization activities, including demand planning inputs, launch readiness, and cross-functional project coordination

Innovation

Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends
Leading cross-functional teams to bring product and packaging innovations and renovations to market

Qualifications

1-3 years of marketing, brand management, or related experience, preferably within a CPG company (inclusive of internship and co-op experience)
Bachelor's degree required; MBA or other relevant advanced degree within Marketing, Business or a related field is a plus.
Passion to deliver results and think strategically
Strong analytical skills paired with a creative mindset; Nielsen, Circana/IRI, or SPINS experience is a plus
Strong time management skills/able to prioritize daily demands
Demonstrated capability to manage fast-moving projects successfully to completion
Strong written, verbal, and presentation communication skills
Ability to build and maintain positive working relationships and to work collaboratively with others to meet shared objectives
A winning attitude including being results-driven, collaborative and curious with the ability to work independently in a fast-paced environment
Experience working with cross-functional teams, agency partners, and external vendors preferred
Exposure to U.S. consumer marketing, retail, or CPG environments is a plus