Assistant Director, Marketing

This person is a key member of the Newhouse School’s communications team and an integral contributor to its enrollment strategy .They develop, implement and evaluate integrated digital content strategy to strengthen Newhouse’s applicant pool, support recruitment goals and target key audiences within a One University framework. With deep knowledge of best practices in content strategy and marketing, this person drives awareness and engagement across Newhouse’s marketing channels. The role grows web traffic/social reach with engaging digital content to support distinct needs of undergraduate and graduate audiences, moving students through the enrollment recruiting funnel. This person follows brand guidelines and coordinates with the Division of Communications and Marketing on the university’s global content calendar. They have expert knowledge of SEO and web analytics, monitor content performance using analytics reporting tools and provide regular recommendations to admissions and graduate program leadership. This person has expertise in generative AI optimization. They work within established university brand standards, governance (digital/social media) and approach to identify, write and edit volumes of content, and direct production of web, video, social and digital projects in support of Newhouse recruitment goals.