Assistant Director of Strategic Marketing and Communications

Position Summary

Reporting to the Director of Strategic Marketing and Communications, the Assistant Director is an exceptional storyteller and strategic communications professional who helps bring Peddie's institutional narrative to life across web, print and digital channels.

This role partners closely with campus offices to identify stories, plan content and produce communications that reflect the excellence of the Peddie experience.

The successful candidate is an exceptional writer who moves fluidly between audiences and formats, is energized by a fast-paced, collaborative department, and is equally comfortable generating ideas and managing the details that bring them to publication.

Core Responsibilities

Storytelling and Content Strategy

• Identify, research and write stories that reflect the excellence of the Peddie experience across the website, the Peddie Chronicle, Peddie Connections newsletter, and other print and digital publications.

• Help maintain the department’s editorial calendar, proactively identifying storytelling opportunities that support institutional priorities.

• Serve as a writer and editor for the Peddie Chronicle, partnering with the Director of Strategic Marketing and Communications on editorial planning, content and production.

• Collaborate on video storytelling by developing concepts, writing scripts and providing feedback throughout production.

• Craft mission-aligned copy for a range of audiences, including prospective families, current families, alumni and donors.

• Monitor the performance of selected digital communications and use audience insights and analytics to inform future storytelling and content strategy.

Cross-Campus Partnership

• Serve as a responsive, relationship-driven partner to offices across campus, helping shape messaging and identifying storytelling opportunities.

• Bring a collaborative, solutions-oriented approach to a fast-moving department.

• Partner with the Associate Director of Brand and Web Strategy on design and web content, the Senior Manager of Videography and Photography on visual assets, and the Communications Associate on social media.

Enrollment and Summer Programs Marketing

• Partner with Admission and Summer Programs colleagues to develop content that supports enrollment goals.

• Create compelling enrollment marketing content for email campaigns, web pages, print materials and other prospective family communications.

• Coordinate messaging with the Admission team as they expand CRM communications and marketing automation within Slate.

Qualifications

Required

• Bachelor's degree in Communications, Journalism, Marketing, English or a related field.

• 5-10 years of experience in communications, marketing or a related field (independent school experience a plus).

• Excellent writing, editing and interviewing skills, with command of grammar and style.

• Demonstrated ability to manage multiple projects, timelines and stakeholders in a fast-paced environment.

• Excellent interpersonal skills and a highly collaborative approach. Familiarity with CMS platforms (e.g., WordPress or similar).

Preferred

• Experience writing for an independent school or higher education audience.

• Experience with enrollment or admission marketing, including planning and executing email campaigns (e.g., Slate, Constant Contact or similar) — not required, but a plus.

• Familiarity with CRM/enrollment systems (e.g., Slate) and basic web analytics.

• Familiarity with project management platforms (e.g., Asana).

• Familiarity with Adobe Creative Suite, Canva or similar tools for light design work.

This is a full-time 12-month position with a salary range ($60k-$70k) based on education and experience. The Peddie School offers comprehensive benefits, including medical, dental, and vision insurance options, as well as life, short-term, and long-term disability programs, and a 403(b) retirement plan.