Assistant EC KA manager-L&HC

About this Position This end-to-end e-commerce role takes full ownership of the online business for Henkel’s LHC brands – Persil and Bref. Focused on hands-on execution operation management, the role independently oversees full-channel e-commerce operation, social commerce growth, and campaign management. The candidate must possess driving brand awareness, traffic growth and GMV increment, and be fully accountable for overall e-commerce business performance and profitability of dual brands. Relevant experience in TikTok Xiaohongshu ecosystem operation would be appreciated. What you´ll do Take full ownership of Persil Bref’s omnichannel e-commerce business, formulate annual/quarterly/monthly GMV, revenue and profit targets, and deliver actionable business plans with full-process tracking, analysis and iteration. Independently execute daily store operation, product portfolio optimization, conversion optimization and daily operation maintenance. Lead operation of key e-commerce campaigns with the support from cross-function team (618, Double 11, annual shopping festivals), including strategy formulation, resource negotiation, budget control, performance tracking and post-campaign review. Lead and build TikTok Xiaohongshu e-commerce business from 0 to 1, cover platform strategy, official live streaming, short video marketing content seeding with brand team, create stable daily sales. Conduct competitor benchmarking and industry trend analysis, output regular business review reports, and support brand and channel strategy iteration. Collaborate cross-functionally with marketing and supply chain to ensure efficiency.