Assistant General Manager – Marketing

1. POSITION DETAILS

Position title - Assistant General Manager – Marketing

Department -Sales & Marketing

Division / unit -Corporate–Common

Location -Bhilai, Chhattisgarh

Reports to- General Manager – Sales & Marketing

Team size (direct reports) 1–3 (to be built out)

2. ROLE BRIEF

Role summary (1–2 lines) Own and grow the BlueLines brand pan-India and lead the launch of a new

brand from the ground up — brand, digital, product and dealer/retail

marketing. A pure marketing role (no direct sales target), working alongside

the sales team.

Key responsibilities 1. Launch a new brand end-to-end — naming, logo, brand identity and

asset creation, through to market kick-off

2. Brand strategy and pan-India brand building for BlueLines

3. Digital marketing — website, social, SEO/SEM, performance campaigns,

lead generation

4. Product marketing and collateral — catalogues, datasheets, new-product

launches

5. Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions,

dealer meets, agency & budget management

Skill 1 — Technical Digital & performance marketing

Skill 2 — Domain Brand building & new-brand launch (from scratch)

Skill 3 — Behavioural Marketing communication & storytelling

Top KRAs (optional) 1. Brand awareness / recall growth in target markets

2. Qualified-lead volume and cost-per-lead

3. CANDIDATE SPECIFICATION (→ feeds the agency JD)

Qualification — Must-have MBA / PGDM in Marketing (full-time preferred)

Qualification — Good-to-have Technical/engineering graduation; digital-marketing certifications (Google /

Meta / HubSpot)

Experience (years + industry) 10–15 years in marketing within a B2B manufacturing company

Must-have screening filters 1. 10–15 years marketing in a B2B manufacturing company

2. Has launched at least one brand from scratch — naming, logo/identity,

assets, go-to-market

3. Hands-on ownership of both brand-building and digital marketing (not a

pure field-sales profile)

4. Team-leadership experience

Good-to-have Building-materials background (steel, pipes, TMT, cement, tiles,

sanitaryware, electricals); experience taking a brand into a

distribution/retail model

VGIPL – Candidate Requisition Form (CRF) | AGM Marketing | Page 2

Language(s) English, Hindi

Age range (optional) No specific preference

Relocation / travel Relocation to Bhilai/Durg required; pan-India travel for markets, dealer meets and exhibitions