Assistant Growth Manager

Role Summary

The Growth Associate is the execution engine of the growth team.

You sit at the intersection of:

• Performance marketing
  
• Creative production
  
• CRM & analytics
  
• Influencers & affiliates
  

You enable the Growth Lead to focus on strategy by owning coordination, tracking, and follow-through across all growth functions.

What You Will Own (KRAs)

1. Performance Marketing & Ads Coordination

• Work closely with the performance team and agency on:
  • Meta Ads
    
  • Google Ads
    
• Track:
  • Active campaigns
    
  • Deliverables
    
  • Performance signals
    
• Understand and report:
  • CPM, CTR, CPC, ROAS, frequency, thumb-stop rate
    
• Coordinate:
  • Briefs
    
  • Creative assets
    
  • Approvals
    
  • Go-live timelines
    
• Proactively flag:
  • Budget pacing issues
    
  • Ad fatigue
    
  • Audience saturation
    

2. Creative Analysis, Planning & Research

• Analyze:
  • Ad creative performance
    
  • Fatigue signals
    
  • Winning formats
    
• Research:
  • Competitors (Meta Ad Library, YouTube, Instagram)
    
  • Hooks, formats, messaging trends
    
• Contribute:
  • New creative ideas (UGC, testimonials, demos, before-after)
    
• Own:
  • Monthly creative calendar
    
  • Creative briefing timelines
    
• Conduct:
  • Post-campaign reviews
    
  • Document learnings and insights
    

3. Website, Landing Pages & CRO Coordination

• Coordinate with website team/agency for:
  • Landing page updates
    
  • Fixes
    
  • New builds
    
• Track:
  • All requests from brief → live
    
• Share:
  • Performance insights
    
  • Heatmap findings
    
• Flag and resolve:
  • Slow load times
    
  • Broken links
    
  • CTA issues
    

4. Data, Analytics & Reporting

• Work with analytics & CRM teams to track:
  • Traffic sources
    
  • Funnel drop-offs
    
  • Conversion rates
    
  • Repeat purchase behavior
    
• Identify:
  • Funnel leakages
    
  • Drop-off points
    
• Build:
  • Weekly growth reports
    
• Maintain:
  • Central dashboard / tracker
    
• Bring:
  • Data-backed insights
    
  • Hypotheses + action plans
    

5. CRM & Nurturing Campaign Coordination

• Coordinate campaigns across:
  • WhatsApp
    
  • Email
    
  • RCS
    
• Manage:
  • Copy briefing
    
  • Execution timelines
    
• Track:
  • Open rates
    
  • CTR
    
  • Conversion from nurture
    
• Identify:
  • Underperforming segments
    
  • Drop-offs in lifecycle
    

6. Influencer Management (End-to-End Ownership)

• Identify and vet:
  • Relevant influencers (YouTube + Meta)
    
• Evaluate:
  • Audience quality
    
  • Engagement
    
  • Content fit
    
• Own:
  • Outreach
    
  • Negotiation
    
  • Deliverables
    
• Manage:
  • Briefing
    
  • Product dispatch
    
  • Content approvals
    
• Track:
  • Timelines
    
  • Deliverables
    
  • Performance
    
• Maintain:
  • Influencer tracker
    

7. Affiliate Programme Management

• Identify and onboard:
  • Affiliate partners
    
  • Bloggers, review sites, communities
    
• Manage:
  • Tracking links
    
  • Assets
    
  • Commission structures
    
• Maintain:
  • Affiliate tracker
    
  • Performance data
    
• Ensure:
  • No broken links
    
  • Active partnerships
    
• Drive:
  • Month-on-month affiliate growth
    

8. Internal Team & Calendar Coordination

• Own:
  • Master growth calendar
    
• Coordinate across:
  • Copywriters
    
  • Designers
    
  • Editors
    
  • CRM team
    
  • Agency
    
• Run:
  • Weekly check-ins
    
• Ensure:
  • No delays without escalation
    
  • All deliverables tracked and completed
    

KPIs (How You’ll Be Measured)

• Campaign execution efficiency (on-time delivery)
  
• Creative production consistency
  
• Funnel visibility & reporting quality
  
• Speed of issue identification & resolution
  
• Influencer & affiliate pipeline growth
  
• CRM campaign performance tracking
  
• Accuracy & discipline in trackers
  

Requirements

Must-Have Requirements

Experience

• 1–3 years in:
  • Growth / Performance Marketing
    
  • D2C / Ecommerce / Agency
    

Core Skills

• Ads Literacy
  • Strong understanding of:
    • CPM, CTR, CPC, ROAS
      
  • Ability to read Meta/Google dashboards
    
• Agency Coordination
  • Experience working with external agencies
    
  • Ability to brief, follow up, and manage timelines
    
• Communication
  • Strong written communication
    
  • Clear briefs, updates, and reporting
    
• Tracker Discipline
  • Highly organized
    
  • Comfortable managing multiple trackers and workflows
    
• Ownership Mindset
  • Proactive
    
  • Solution-oriented
    
  • High accountability
    

Good to Have

• Experience with:
  • Influencer platforms
    
  • Affiliate programs
    
• Familiarity with:
  • CRM tools (Email, WhatsApp automation)
    
• Exposure to:
  • Creative testing frameworks
    
  • A/B testing
    
• Basic understanding of:
  • Website CRO
    
• Experience in:
  • Health / Wellness / Medical devices
    

What “Good” Looks Like

• Highly organized and detail-oriented
  
• Thinks in:
  • Systems
    
  • Timelines
    
  • Execution
    
• Proactively:
  • Flags issues early
    
  • Suggests solutions
    
• Comfortable managing:
  • Multiple moving parts simultaneously
    

What We Don’t Want

• Passive executors
  
• Poor follow-through
  
• Lack of ownership
  
• Disorganized workflow management
  

Final Note

This is not a strategy role.

This is a high-ownership execution role that keeps the entire growth engine running smoothly.

We’re looking for someone who can bring structure, speed, and accountability to everything we do.