Assistant Manager - Analytics

Open 54d

Marketing & E-commerce Analytics

Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)
Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution
Support optimization of media spend, promotions, and merchandising through performance insights

CRM & Customer Analytics

Develop and manage customer segmentation, lifecycle, and cohort analyses
Analyze customer behavior across online and offline touchpoints to inform personalization and journey design
Suggest CRM initiatives including email, SMS, app, and push notification campaigns

Loyalty Program Analytics

Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption
Conduct incremental lift and customer lifetime value analysis for loyalty members
Identify opportunities to enhance loyalty effectiveness and customer retention

Data, Reporting & Tools

Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders
Perform deep-dive analyses using large transactional and customer datasets
Ensure data accuracy, consistency, and alignment with business definitions
Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure

Stakeholder & Business Support

Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams
Translate complex data into clear insights and business recommendations
Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives

Required Qualifications

Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field
3-5 years of experience in analytics roles within retail and/or e-commerce environments
Strong hands-on expertise in SQL and advanced Excel
Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker)
Strong understanding of digital marketing, e-commerce funnels, and CRM data

Preferred Qualifications

Experience working with omnichannel retail data (online and store)
Familiarity with loyalty program analytics and customer lifetime value modeling
Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics)
Exposure to A/B testing, experimentation, or predictive analytics

Key Skills & Competencies

Strong analytical and problem-solving skills with attention to detail
Ability to work independently in a hands-on role while managing multiple priorities
Strong communication and stakeholder management skills
Structured, outcome-oriented approach to analysis
Ability to operate effectively in a corporate, matrixed environment

See also