Assistant Manager – Brand & Digital Growth

Role Overview

MyTravaly is looking for a creative and analytical marketing professional to manage brand, content, digital campaigns, PR coordination, and lead generation for both B2B and B2C segments.

Key Responsibilities

• Plan and manage content, campaigns, and brand communication.
  
• Write scripts, copies, and marketing content in Bangla and English.
  
• Manage Meta Ads, Google Ads, media buying, and campaign optimization.
  
• Generate leads for hotel acquisition, MT Gateway merchants, B2B partners, and B2C customers.
  
• Manage PR, creative, media, and other external agencies.
  
• Develop company profiles, product profiles, brochures, presentations, digital ads, and print materials.
  
• Oversee social media, digital media, and offline brand communication.
  
• Analyze campaign performance, audience behavior, lead quality, and conversion data.
  

Required Skills

• Digital & Performance Marketing
  
• Meta Ads & Google Ads
  
• Content Planning & Copywriting
  
• Bangla & English Communication
  
• Campaign Management
  
• Lead Generation
  
• Brand Management
  
• Data Analysis
  
• Critical Thinking
  
• Audience Segmentation
  
• PR & Agency Management
  

Experience

3–5 years in digital marketing, content marketing, branding, growth marketing, or a related field.

Experience in Travel, Hospitality, SaaS, FinTech, E-commerce, or Technology will be preferred.