Assistant Manager - Brand Marketing - FMCG

1. POSITION SUMMARY:

The Assistant Manager supports the Category Marketing Manager in driving the Take Home category agenda, with ownership of day-to-day execution across new product development, packaging, channel and trade marketing, social media, PR and category analytics.

2. JOB RESPONSIBILITIES:

- New Product Development: Drive NPD projects from concept lock to launch. Author the brief, run R&D, packaging, procurement and supply chain to timeline, and track in-market performance for the first two quarters post-launch.

- Packaging & Pack Architecture: Write packaging briefs, manage design agencies through creative rounds, take artwork to press-ready, and maintain a clean SKU and artwork master.

- Agency & Creative Management: Brief and manage creative, design and digital agency partners. Run reviews, hold quality on output, and bring an independent point of view rather than relaying feedback.

- Channel Marketing: Build and execute activation calendars across General Trade, Modern Trade and Quick Commerce. Work with the sales team to secure category focus and land initiatives at the outlet.

- Social Media: Supervise the monthly content calendar end to end. Approve creative before it goes live, hold brand tonality, oversee community management and engagement, and report performance monthly.

- Public Relations: Set the monthly PR agenda with the agency. Identify the stories worth telling, drive the pitch list, review releases before they go out, and supervise deliverables and coverage against commitments.

- Trade Marketing & POSM: Translate campaigns into what appears at the outlet - brief, approve and track deployment of visibility elements and in-store collaterals.

- Category Analysis & Reporting: Monitor category performance across markets and channels, run launch post-mortems, and build the review decks that go to top management - own the analysis, not just the inputs.

- Competitive Intelligence: Maintain a comprehensive view of competition on pricing, packs, launches and communication, and bring it to the table before it shows up in our numbers.

- Cross-Functional Coordination: Work closely with R&D, sales, procurement, supply chain and finance to move projects and decisions forward.