Assistant Manager - Business Development

Job Profile

• Achieve sales and volume targets while driving growth in the Organized Trade channel (Modern Trade & HORECA).
• Develop new business opportunities and onboard key accounts such as hotels, restaurants, and cafés.
• Build and maintain strong relationships with customers and conduct regular business reviews.
• Plan and execute trade promotions, campaigns, and visibility initiatives to strengthen brand presence.
• Ensure product availability, proper merchandising, and effective in-store execution.
• Monitor competitor activities, market trends, and provide insights to support channel growth.

• Manage trade spend and ensure promotions are executed within the approved budget.

Personal Profile

• Have a Professional qualification in marketing preferably SLIM or a degree from a recognized university.
• 3–6 years’ experience in FMCG/Beverage sales, preferably in Organized Trade.
• Experience managing Modern Trade and HORECA key accounts (supermarkets, hotels, restaurants).
• The ideal candidate will have strong customer relationship, strategic planning, negotiation, and execution skills.
• Data-driven decision making and analytical skills.
• Able to work in a fast-paced FMCG environment with willingness to travel across regions.

• Good knowledge of MS Excel and sales reporting tools.