Assistant Manager

<p class="MsoNormal"><b>Role Overview</b></p><p><b></b></p><b></b><p class="MsoNormal">We are looking for a dynamic Marketing Communications professional with 5–8 years of experience to drive integrated communication strategies that strengthen brand positioning, generate demand, and support business growth.</p><p></p><p class="MsoNormal">This role sits at the intersection of <b>content, campaigns, and brand storytelling</b>, and requires someone who can translate complex solutions into compelling narratives across digital and offline channels.</p><p></p><div class="MsoNormal" align="center" style="text-align:center;"> <hr size="2" width="100%" align="center" /> </div><p class="MsoNormal"><b>Key Responsibilities</b></p><p><b></b></p><b></b><p class="MsoNormal"><b>1. Strategic Communications & Campaigns</b></p><p><b></b></p><b></b><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Develop and execute integrated marketing communication plans aligned to business priorities <p></p></li> <li class="MsoNormal">Drive end-to-end campaigns across digital, email, social, and web channels <p></p></li> <li class="MsoNormal">Conceptualize high-impact, clutter-breaking campaigns for brand awareness and demand generation <p></p></li> </ul><p class="MsoNormal"><b>2. Content & Messaging</b></p><p><b></b></p><b></b><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Create and manage high-quality marketing assets: <p></p><ul style="margin-top:0cm;" type="circle"> <li class="MsoNormal">Brochures, case studies, whitepapers, blogs, website content <p></p></li> <li class="MsoNormal">Sales enablement materials and pitch decks <p></p></li> </ul></li> <li class="MsoNormal">Simplify complex B2B/technology offerings into clear, engaging messaging <p></p></li> <li class="MsoNormal">Ensure consistency in tone, voice, and brand guidelines across all touchpoints <p></p></li> </ul><p class="MsoNormal"><b>3. Digital & Marketing Automation</b></p><p><b></b></p><b></b><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Execute campaigns using marketing automation platforms (e.g., HubSpot or similar) <p></p></li> <li class="MsoNormal">Manage email marketing journeys, landing pages, and lead nurturing workflows <p></p></li> <li class="MsoNormal">Collaborate with digital teams for SEO, paid campaigns, and web optimization <p></p></li> </ul><p class="MsoNormal"><b>4. Brand Building & Thought Leadership</b></p><p><b></b></p><b></b><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Drive initiatives to enhance brand visibility and positioning <p></p></li> <li class="MsoNormal">Support leadership communication, PR, and external messaging <p></p></li> <li class="MsoNormal">Contribute to thought leadership content and industry narratives <p></p></li> </ul><p class="MsoNormal"><b>5. Performance Tracking & Optimization</b></p><p><b></b></p><b></b><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Monitor campaign performance using defined KPIs (leads, engagement, conversions) <p></p></li> <li class="MsoNormal">Generate insights and reports to optimize campaign effectiveness <p></p></li> <li class="MsoNormal">Continuously improve messaging and channel mix based on data <p></p></li> </ul><p class="MsoNormal"><b>6. Cross-functional Collaboration</b></p><p><b></b></p><b></b><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">Work closely with sales, product, and delivery teams to gather inputs <p></p></li> <li class="MsoNormal">Align marketing communication with business goals and GTM strategy <p></p></li> </ul><div class="MsoNormal" align="center" style="text-align:center;"> <hr size="2" width="100%" align="center" /> </div><p class="MsoNormal"><b>Qualifications</b></p><p><b></b></p><b></b><p> </p><ul style="margin-top:0cm;" type="disc"> <li class="MsoNormal">5–8 years of experience in Marketing Communications / Content / Campaign Management <p></p></li> <li class="MsoNormal">Graduate in Marketing, Mass Communication, Journalism, or related field <p></p></li> <li class="MsoNormal">MBA in Marketing (preferred but not mandatory) <p></p></li> </ul>