Assistant Manager, Digital Acquisition - Internal Platform

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美國運通職缺官網：《https://careers.americanexpress.com/en/job/26013243/share/300001944129234?utm_medium=jobshare&utm_source=Internal%20Job%20Share》

The role is responsible for identifying customer acquisition opportunities through customer database analysis, supporting acquisition strategy development, and executing end-to-end marketing initiatives across multiple channels. This role leverages customer insights, campaign performance, and market trends to drive business growth through data-driven marketing decisions. Working closely with internal stakeholders and external agencies, the role delivers effective marketing campaigns, optimizes acquisition performance, and enhances customer experience.

• Analyze customer databases and campaign performance using SQL and other analytical tools to identify customer insights and marketing opportunities
• Build customer segmentation and target audience selection using database analysis to improve campaign efficiency and business performance
• Support acquisition strategy development by providing data-driven recommendations and translating customer insights into actionable marketing initiatives
• Monitor campaign performance, evaluate marketing effectiveness, and recommend optimization opportunities through ongoing analysis and reporting
• Manage end-to-end project delivery, project status reporting, risk management and issue escalation, ensuring that projects are delivered timely and within scope
• Partner with internal stakeholders including technology, operations, legal, risk, telemarketing, and external vendors to ensure successful campaign delivery
• Collaborate with marketing agencies to develop communication materials, campaign assets, and media execution plans
• Ensure all marketing initiatives comply with internal governance and regulatory requirements while keeping customer experience as top priority