Assistant Manager, Digital Marketing

About the team you are joining We are looking for an Assistant Manager, Digital Marketing to lead the execution, optimization and performance management of IATA’s paid digital marketing activities across Products and Services. This role will translate marketing strategies and customer journeys into effective online campaigns that generate awareness, engagement, leads and online sales. Reporting to the Manager, Digital Marketing and working closely with the Senior Manager, Digital Marketing Operations along with the Content Marketing and Marketing Automation teams, you will oversee paid media planning and execution across multiple channels, ensuring campaigns are targeted, measurable and continuously optimized. The role will also support the development of a scalable, data-driven digital marketing approach and help maximize the return on IATA’s digital media investment. What your day would be like Lead the planning, execution and optimization of paid media campaigns across platforms including Google Ads, Microsoft Advertising, Meta, LinkedIn and other relevant digital channels. Translate marketing objectives, customer profiles and journey stages into effective full-funnel digital campaigns aligned with online sales and lead-generation objectives. Work closely with the Marketing team to develop a unified media plan, audience strategies, campaign briefs and activation plans. Manage campaign targeting, audience segmentation, bidding, budgets, creative formats and conversion tracking to maximize performance. Monitor campaign performance and proactively identify opportunities to improve reach, engagement, conversion, lead quality and return on investment. Use web analytics and campaign data to provide regular performance reporting, benchmarking and actionable recommendations to Marketing leadership and stakeholders. Ensure digital campaigns are connected to broader CRM, automation and customer journeys in collaboration with Marketing Operations. Coordinate with internal teams, agencies and external partners to ensure timely and effective campaign delivery. Identify and test new platforms, formats, audiences and approaches to expand IATA’s digital footprint and improve campaign effectiveness. Contribute to the development of standardized digital marketing processes, templates and best practices that can be scaled across IATA’s Products and Services portfolio.