Assistant Manager - Digital Marketing

The Assistant Manager - Digital Marketing is responsible for supporting the development, execution, and optimization of the hotel's digital marketing strategy to enhance brand visibility, drive online engagement, and maximize revenue opportunities. The role oversees digital channels, website performance, search visibility, online reputation, and digital campaigns while ensuring alignment with brand standards and business objectives.

Website & Digital Platform Management

• Manage and maintain the hotel website, landing pages, and digital content to ensure accuracy, consistency, and brand compliance.
• Coordinate updates related to rooms, restaurants, spa, golf, offers, festive promotions, and resort announcements.
• Work closely with Hyatt Corporate Digital, agencies, and internal stakeholders to implement website enhancements and new digital initiatives.
• Monitor website functionality, user experience, and performance, ensuring all content remains current and optimized.

Search Engine Optimization (SEO)

• Implement SEO strategies to improve organic search visibility and website rankings.
• Conduct keyword research and optimize website content, metadata, and landing pages.
• Monitor search performance and recommend improvements to increase qualified traffic and conversions.

Digital Marketing & Campaigns

• Support the development and execution of paid digital campaigns across channels.
• Coordinate campaign assets, landing pages, tracking, and reporting.
• Work with external agencies to ensure campaigns align with marketing objectives and brand standards.
• Assist in managing campaign budgets and optimizing return on investment (ROI).

Analytics & Reporting

• Track and analyze website, campaign, and digital channel performance using analytics tools.
• Prepare monthly digital performance reports and actionable insights.
• Monitor traffic trends, conversion rates, booking performance, and user behavior.
• Identify opportunities to improve digital effectiveness and user experience.

Online Reputation & Third-Party Platforms

• Monitor online listings and ensure content consistency across OTA and third-party digital platforms.
• Support reputation-management initiatives by tracking online reviews and performance metrics.
• Coordinate with operational teams to maintain accurate digital information and guest-facing content.

Skills

• Website Content Management Systems (CMS)
• Search Engine Optimization (SEO)
• Google Analytics (GA4)
• Google Tag Manager
• Google Search Console
• Email Marketing Platforms and CRM Systems
• Digital Advertising (Google Ads, Display, Programmatic)
• Meta Business Suite (campaign monitoring, audience insights, performance reporting, and advertising coordination)
• Basic HTML/CSS Understanding
• Data Analysis and Reporting
• Microsoft Office Suite (Excel, PowerPoint, Word)

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Hospitality Management, or a related field.
• Minimum 3-5 years of experience in Digital Marketing, E-commerce, Digital Communications, or a similar role, preferably within the hospitality, travel, luxury, or lifestyle sectors.
• Strong knowledge of website content management systems (CMS), search engine optimization (SEO), and website performance optimization.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Google Search Console, and digital reporting tools.
• Experience in digital advertising, including Google Ads, display advertising, programmatic campaigns, and performance marketing initiatives.
• Familiarity with Meta Business Suite, audience insights, campaign performance monitoring, and social media advertising coordination.
• Working knowledge of email marketing platforms, CRM systems, and digital customer engagement strategies.
• Basic understanding of HTML/CSS, digital user experience principles, and website content implementation.
• Strong analytical, reporting, project management, and organizational skills with the ability to interpret data and provide actionable insights.
• Advanced proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word, with excellent communication and stakeholder management abilities.