Assistant Manager, Driver Acquisition Strategy

Get to know the Role:

You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.

• Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).
• Build driver onboarding lifecycle -- from pre-onboarding to driver activation.
• Lead strategic discussions with internal and external partners.
• Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.
• Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.
• Advise each department head on implementation of new processes and provide timely updates to senior management (e.g. strategic analysis, project updates, etc).
• Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.
• Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.
• Manage direct reports KPI and performance.

The day-to-day activities:

• Work with internal and external stakeholders to reach driver acquisition and activation targets.
• Meet with other departments/business verticals to report current performance and acquisition results.
• Define and regularly update team KPI.
• Create end-of-week reports.
• Conceptualize and execute regular acquisition campaigns.
• Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.
• Lead strategic discussion with internal and external business verticals.
• Create and update acquisition dashboard and database.

The must haves:

• Bachelor's Degree in Marketing or any related 4-year related course
• Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting. Experience with 2-wheel rider acquisition is a plus.
• Must be knowledgeable about transport, cars and the automotive industry, preferably knows how to drive.
• Very strong communication skills and attention to details
• Proficient in Microsoft/Google productivity tools. Experience within SQL and able to write queries (a huge plus).
• Comfortable to work on multiple projects and has an agile mindset to adapt to our fast-paced environment and tight deadlines.
• Comfortable with ambiguity (i.e. receiving 'blank sheet of paper' assignments.
• You are intellectually curious, highly analytical and able to problem solve, think & debate strategically

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.